Skip to main content
23rd July 2021

korev partners with the Marine Conservation Society

L to R: Laura McKay (Head of Marketing for St Austell Brewery’s Beer & Brands) and Richard Roberts (Corporate Partnerships Manager, Marine Conservation Society).

St Austell Brewery’s flagship lager brand, korev, has announced a new partnership with the Marine Conservation Society. The UK’s leading marine environment, not-for-profit organisation has also been named St Austell Brewery’s ‘charity of the year’.

Born in Cornwall, korev (4.8% abv) unveiled a vibrant new look earlier this year inspired by its home county and the coastline. Supporting green, sustainable initiatives that help safeguard the environment is a mission that’s close to the brand and St Austell Brewery’s heart.

The Marine Conservation Society is a UK charity campaigning for a cleaner, better-protected, healthier ocean. The charity tackles threats to habitats and species by working closely with communities, businesses, and governments, organising beach cleans and shaping government policy.

korev will be supporting the charity’s Great British Beach Clean; a week-long event in September (17th-26th) where hundreds of beach cleans take place nationwide. The Marine Conservation Society logo will also be featuring on the lager’s 100% recyclable cardboard can packs soon.

In addition to the korev partnership, the Marine Conservation Society has been named ‘Charity of the Year’ by St Austell Brewery’s Charitable Trust. The Trust is funded by contributions from the brewery, as well as donations from customers and fundraising events held at its head offices, depots, and pubs. Since it was launched in 2003, it’s donated over £800,000 to charities and causes across the region.

Richard Roberts, Corporate Partnerships Manager, Marine Conservation Society said: “We are delighted to be partnering with St Austell Brewery’s korev lager and also thrilled to be named charity of the year by the St Austell Brewery Charitable Trust. We are excited to work together towards a cleaner, better-protected, healthier ocean. One we can all enjoy.”

Laura McKay, Head of Marketing for St Austell Brewery’s Beers & Brands said: “We are very proud to be teaming up with the Marine Conservation Society, a charity that works tirelessly in its fight against the threat to our oceans.

“korev is a brand that cares for the coastline and promotes a responsible approach to enjoying all that our unique and beautiful part of the world has to offer. We are proud to be playing a role in supporting the charity in its urgent mission for plastic free seas and helping raise awareness about the simple steps we can all take to protect our coastline.”

In April 2018, St Austell Brewery was awarded a prestigious Queen’s Award, for sustainability across its operations and long-term commitment to green brewing and reducing the impact of its business on the environment. The company was praised for its ongoing investments to become more sustainable, including water treatment facilities, the installation of solar panels, achieving zero waste to landfill status across its managed pub estate, and establishing a barley growing partnership with Cornish farms.

Earlier this year, St Austell Brewery made the switch to a 100% renewable and sustainable supply of CO₂ (carbon dioxide) – a crucial component in the company’s brewing and production process.


19th July 2021

More about St Austell Brewery: 

Independent, family-owned St Austell Brewery has been brewing beer in Cornwall since 1851. Fast forward 170 years and while traditional brewing techniques remain, innovation, passion and craftsmanship continue to evolve.

Most famous for its flagship beer, Tribute Pale Ale, St Austell Brewery’s range of award-winning beers – also including Proper Job IPA and korev lager – are available in pubs and supermarkets nationwide.

The company owns over 180 pubs, inns, and hotels across the West Country – including managed houses and tenancies – and is the leading wholesale distributor of beers, ciders, minerals, wines, and spirits in the region.

Press release from St Austell Brewery

For more information contact Communications Manager, Megan Hocking: / 07970 379 690