Leading premium German beer brand Krombacher has announced the latest dates for a trio of trade-only Krombacher Socials, taking place this March across the UK.
The brand enjoyed its best-ever year in the On-trade in 2022 with 17% YOY growth so the events aim to keep up the momentum ahead of an important spring and summer for pubs, cafes, bars, restaurants and hotels.
Each Krombacher Social will enable the drinks trade local to each area to visit, meet and eat with brewery representatives in a relaxed and convivial atmosphere.
Visitors can taste the full Krombacher range, sample point of sale material, find out about exciting spring/summer support packages and campaigns, plus see first-hand how Krombacher can add value to an On-trade business.
The trade-only events will be taking place at the following venues, dates and times:
Krombacher Glasgow Social (to coincide with ScotHot in Glasgow running from the 8-9th March)
Wednesday, 8th March, 16.30 – 19.00pm
Bavaria Brauhaus, 30 Bothwell Street, Glasgow, G2 6NU
Krombacher Manchester Social (to coincide with the Northern Restaurant and Bar Show in Manchester running from the 14-15th March).
Tuesday 14th March, 16.30 – 19.00pm
North Taproom, Circle Square, Nobel Way, Manchester, M1 7FA
Krombacher Brighton Social
Thursday, 23rd March, 16.30 – 10pm
The Prince Albert, 48 Trafalgar Street, Brighton, BN1 4ED
Stephan Kofler, Krombacher’s Director for Sales & Marketing in the UK & Ireland, commented:
“We put a lot of our success in the On-trade down to the relationships we have with our customers and the support we offer. In addition to exhibiting at important trade events like Northern Restaurant and Bar Show, these social events are the perfect way to engage, learn and grow relationships, while also begin new ones. We’re looking forward to our mini tour in March.”
To confirm your place at the events, email email@example.com.
Fiercely independent and family-run, Krombacher has been producing its much-revered beers in harmony with nature in the Krombach Valley since 1803.
Brewing exclusively in the small town of Krombach, nestled in the beautiful Siegerland Hills of Westfalia, central Germany, Krombacher proudly adheres to the German Beer Purity Law of 1516 (Reinheitsgebot).
Relying on artistry, experience and above all a passion for purity, Krombacher’s Master Brewers ensure no corners are cut in their pursuit of perfection.
Combining traditional brewing methods with state-of-the art technology, the brewery only uses the finest, 100% natural ingredients. This includes the finest two-row summer barley, Siegel hops from Hallertau and the brewery’s very own specially cultivated Krombacher Pilsner Superioris yeast, which is used in one brew only.
For the precious water, Krombacher beers benefit from the local Felsquellwasser® found in 50 wells within 3km of the brewery. The special water is naturally soft, low in mineral content and is the only water ever used to brew Krombacher beer, providing the beer with its unique, recognisably refreshing, pure and crisp taste.
The market leader in Germany and among the most modern beverage suppliers in Europe, Krombacher beers are now available in more than 50 markets worldwide.
In the UK, the brand has over 300 draught taps now in operation in the On-trade and the beers are widely available in the Off-trade from the likes of Tesco, Morrisons, Majestic, Co-op, Ocado, Booths, Bargain Booze, Filshill Keystore, Oddbins, Spar (north of England).
The Krombacher beers available in the UK include the Pils, Hell, Unfiltered, Weizen, Dark, 0.0% Pils and Non-Alcoholic Weizen.
Twitter – @krombacherUK
Facebook, Instagram – /KrombacherUK
Press release from Hungry Communications Ltd.
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