Krombacher Pils, the number one premium beer in Germany, is continuing with its growth in the UK with volume sales up by 48% for the first nine months of 2014.
The figures from January to September – which cover the first nine months of 2014 compared to the same period in 2013 – highlights the success of Krombacher Pils in the UK market.
The volume of beer sold in Keg continues to grow by 30% while volume sales of bottles are up 72%. The volume of sales in cans has increased by 429% driven in part with its current stocking in Morrisons.
Sales of Krombacher’s other beers also continue to rise. Krombacher Dark is up by 12% while Krombacher Weizen is up by 10%.
This news comes as Krombacher recently launched it 5% ABV Bavarian-style beer Krombacher Hell in the UK. The full-bodied beer, has a subtle touch of hops which means it is less bitter, is currently available as an on-trade exclusive.
Speaking about the news, UK sales director Stephan Kofler said: “Krombacher continues to buck the downward trend of beer sales and it is going from strength to strength in the UK market.
“The UK has been identified as a strategic market for Krombacher. We’re confident that Krombacher volume sales in the on trade will continue to grow.”
Notes for editors:
Krombacher Pils is the best selling premium beer in Germany with 10.1% market share.
Krombacher is available in Draught in 50ltr Pils, 30ltr Dark and 30ltr Weizen
In bottled it is available in 24 x 33cl Pils, 12 x 50cl Pils,
12 x 50cl Dark and 12 x 50cl Weizen
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