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24th October 2014

Krombacher continues volume growth in UK 


Krombacher Pils, the number one premium beer in Germany, is continuing with its growth in the UK with volume sales up by 48% for the first nine months of 2014.


The figures from January to September  – which cover the first nine months of 2014 compared to the same period in 2013 – highlights the success of Krombacher Pils in the UK market.


The volume of beer sold in Keg continues to grow by 30% while volume sales of bottles are up 72%. The volume of sales in cans has increased by 429% driven in part with its current stocking in Morrisons.


Sales of Krombacher’s other beers also continue to rise. Krombacher Dark is up by 12% while Krombacher Weizen is up by 10%.


This news comes as Krombacher recently launched it 5% ABV Bavarian-style beer Krombacher Hell in the UK. The full-bodied beer, has a subtle touch of hops which means it is less bitter, is currently available as an on-trade exclusive.


Speaking about the news, UK sales director Stephan Kofler said: “Krombacher continues to buck the downward trend of beer sales and it is going from strength to strength in the UK market.


“The UK has been identified as a strategic market for Krombacher. We’re confident that Krombacher volume sales in the on trade will continue to grow.”



Notes for editors:


Krombacher Pils is the best selling premium beer in Germany with 10.1% market share.


Krombacher is available in Draught in 50ltr Pils, 30ltr Dark and 30ltr Weizen


In bottled it is available in 24 x 33cl Pils, 12 x 50cl Pils,

12 x 50cl Dark and 12 x 50cl Weizen


Michelle Perrett

Leisure PR & Communications Limited, 

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