Germany’s number one premium beer brand Krombacher has beaten the record for the most pubs visited in a day after its UK team visited 303 pubs on foot around London on Friday, 16th November.
Starting at 8am at the Earl of Camden pub and finishing at 8.15pm at The Lord Moon of the Mall, just off Trafalgar Square, the tenacious team clocked up 29 miles and have raised just over £600 for the Licensed Trade charity to date.
Insisting that all money raised be donated to the Licensed Trade charity, the Krombacher team declined the option of paying for an adjudicator, therefore forfeiting the chance of the official record.
The official Guinness world record for ‘most pubs visited in 24 hours by a team’ is 250 and is held by a team from the US – www.guinnessworldrecords.com/world-records/most-pubs-visited-in-24-hours-by-a-team.
Stephan Kofler, Krombacher UK, Sales & Marketing Director said:
“It was a fantastic, albeit pretty gruelling day but we’re delighted to have hit the target of 300 and to have raised some money for an incredibly worthy cause. While it would be nice to be given the official record, the whole challenge was about generating money for the Licensed Trade Charity, so we just couldn’t justify paying out, what we thought was an inordinate amount of money for an adjudicator.”
The Krombacher team consisted of Sales & Marketing Director Stephan Kofler, Business Development Managers Matthew Stout and Declan Walsh, David O’Neill from importer The Morgenrot Group and Sam & Jack Houston from Hungry Communications.
For more information on the challenge or to donate, visit www.everyclick.com/krombacherpubwalk2018
Krombacher has now raised in excess of £3000 in the last three years for pub related charities with two team members previously running the Frankfurt Marathon and Stephan Kofler completing the SÜDTIROL SKYRACE – a 69km, 13,000 ft climb.
About Licensed Trade Charity
The Licensed Trade Charity provides valuable support to those who work, or have worked, in pubs, bars and breweries. This can take the form of financial support, along with a dedicated free helpline providing advice on health, mental health, housing issues, debt and relationships, and can also provide up to six counselling sessions for those in need. Other services include telephone befriending to combat loneliness in former trade workers, and retraining grants.
In 2017 8,300 individuals benefitted from its charitable services, with £982,000 provided to those in need through social and educational grants for such items as rent, furniture and white goods. 385 people called the Licensed Trade Charity’s free telephone advice service in 2017, and over 60 information sheets are available on the charity’s website to give people support and advice on a range of issues.
Krombacher beers have been produced exclusively in the small town of Krombach, nestling in the beautiful Siegerland Hills of Westfalia, central Germany since 1803, adhering to the German Beer Purity Law of 1516 (Reinheitsgebot).
Relying on artistry, experience and above all passion, Krombacher’s 55 Master Brewers ensure no corners are cut in their pursuit of perfection.
Combining time-consuming methods of the traditional German brewers with state-of-the art technology, the brewery only uses the best, 100% natural and wholesome ingredients including the finest two-row summer barley, Siegel hops from Hallertau and its own specially cultivated yeast.
For the precious water, Krombacher beers benefit from the local Felsquellwasser® found in 48 wells within 3km of the brewery. The special water is especially soft and low in mineral content making it perfect for brewing.
The proudly independent, family-run brewery has achieved consecutive year on year double digit UK sales growth since 2012 with over 300 draught taps now in operation in the UK.
Success in the ON-trade for its comprehensive draught, bottle and can offering plus it’s low/no alcohol range, has also bolstered OFF-trade sales with the brand now listed in Booths, Majestic, Morrisons, Ocado and Tesco.
Krombacher is imported into the UK by Morgenrot and Oakham Ales.
For further information:
Twitter – @krombacherUK
Facebook, Instagram – /KrombacherUK
Office Tel: 0203 605 7978
Mobile: 07735 420182