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6th February 2020

Krombacher Unveils Brand Refresh

Germany’s leading premium beer brand Krombacher has unveiled a stylish new label and sleek bottle design for its packaged range of brewed-at-source beers.

The new Krombacher bottles are modern in shape, with distinctive embossing and high-quality labels to reflect the brand’s premium credentials.

The changes will see the Krombacher Pils, Weizen, Dark, 0,0% Pils and the Non-Alcoholic Weizen all refreshed with the new bottles and packaging.

With a deep respect for nature and its people, the Krombacher beers have been produced exclusively in the small town of Krombach, nestling in the beautiful Siegerland Hills of Westfalia, central Germany since 1803.

Adhering to the German Beer Purity Law of 1516 (Reinheitsgebot) but relying on artistry, experience and above all passion, Krombacher’s 55 Master Brewers ensure no corners are cut in their pursuit of perfection.

Combining time-consuming methods of the traditional German brewers with state-of-the art technology, the brewery only uses the best, 100% natural and wholesome ingredients.  This includes the finest two-row summer barley, Siegel hops from Hallertau and the brewery’s own specially cultivated Krombacher Pilsner Superioris yeast, which is used in one brew only.

For the precious water, Krombacher beers benefit from the local Felsquellwasser® found in 48 wells within 3km of the brewery. The special water is naturally soft and low in mineral content and isthe only water ever used to brew Krombacher beer, providing the beer with its unique, recognisably refreshing, pure and crisp taste.

Commenting on the brand refresh, Stephan Kofler, Krombacher’s UK & Italy Sales & Marketing Director, said:“We’re delighted to refresh the brand and roll out the new packaging ahead of a big 2020.  It will help provide strong visibility and presence on-shelf and will reinforce the premium nature of our products. With the brand continuing to see year-on-year growth in the ON-Trade and OFF-Trade, we believe the new packaging will connect with consumers and in turn help us to grow our audience in the UK.”

The proudly independent, family-run brewery has achieved consecutive year-on-year double-digit UK sales growth since 2012 with over 300 draught taps now in operation in the UK.

Success in the ON-Trade for its comprehensive draught, bottle and can offering, plus it’s low/no alcohol range, has also bolstered OFF-Trade sales with the brand now listed in Booths, Bargain Booze, Majestic, Morrisons, Ocado and Tesco.

Krombacher is imported into the UK by Morgenrot and Oakham Ales.

For further information:

Twitter – @krombacherUK
Facebook, Instagram – /KrombacherUK