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19th October 2022

Krombacher Unveils New 33cl Pils Can Design

Premium German beer brand Krombacher has unveiled a new 33cl can design for its famous Pils in time for the busy winter and festive months ahead.

The new sleek and stylish white can showcases the brand’s heritage through the prominence of the Krombacher badge, while the striking bold black on white text provides striking on-shelf stand-out, while clearly highlighting its natural brewing credentials and use of the important Felsquellwasser®.

The latest SKU is available to both the On and Off Trade through importer Morgenrot in cases of 24.

Krombacher Pils – 4.8% abv, 33cl can 

Golden in colour with an aroma beautifully balanced between hops and malts, Krombacher’s iconic Pils is crisp, clean and full in flavour with that classic refreshing bitter finish. The perfect sundowner alongside some salty olives, the Pils is also fantastic with fish, pork and spicy Asian dishes.  

Stephan Kofler, Krombacher Sales and Marketing Director for the UK and Ireland, said:

“Our Pils forms the backbone of our portfolio and is well-known and loved around the world for its natural taste and crisp, clean flavour so it’s only right that it’s presented the best possible way whether in a pint, bottle, keg or can. The new design is stunningly clear and stylish and I see huge potential for it in both the On and Off Trade over the coming months and years.”

About Krombacher 

Since 1803, the family-run Krombacher brewery has been producing premium beer in harmony with nature exclusively in the Krombach Valley in central Germany. Here, traditional methods of brewing crafts meet cutting-edge technology. The brewery uses only fine natural ingredients for top quality beers such as the precious Felsquellwasser®, local water found in around 50 wells within 3 km radius of the production site. This special water is naturally soft and low in mineral salts, giving the beer its unique, refreshing and sparkling taste. Market leader in Germany and among the most modern beverage suppliers in Europe, Krombacher beers are now available in more than 50 markets worldwide. In addition to the Krombacher Pils, the company’s flagship, Krombacher’s range is constantly expanding, offering consumers a wide variety of alcoholic and non-alcoholic beverages 

For further information: 

Twitter – @krombacherUK
Facebook, Instagram – /KrombacherUK

Jack Houston
Hungry Communications Ltd

Press release from Hungry Communications Ltd.

For further information, please contact Jack Houston, Hungry Communications Ltd, 07769327344.