Don’t miss out on your opportunity to elevate your beer and cider to global greatness at The International Brewing & Cider Awards. Registration for the ‘Oscars’ of the brewing and cider world close on 31st January 2024.
The Awards present an unrivalled opportunity for brewers and cidermakers to have their products evaluated by a panel of internationally acclaimed, commercially practicing brewers and cidermakers, who are committed to recognising and rewarding excellence within the brewing and cider world.
Over its rich 137-year history, the integrity, professionalism and judging standards of the Awards has been unswerving, providing an established platform for entrants to gain recognition on a global stage. Receiving a medal or trophy at the Awards is not just an accolade, but it signifies your product as an exceptional commercial representation of its style. This achievement provides an opportunity to gain worldwide recognition for your product, enhance your brand’s visibility and credibility, spark discussions with buyers, importers and distributors, whilst obtain valuable feedback from your professional peers.
The Awards encourage and celebrate innovation and diversity within the industry and feature a range of categories and classes, each differentiated by alcoholic strength. The International Brewing Awards comprise nine beer categories with 36 classes, including Cask, Keg and Smallpack Beer, alongside innovative variations on style such as Sour Beer, Special Hop, and Wheat. The International Cider Awards comprise three cider categories with 15 classes, including Classic, Flavoured and Innovative Cider, alongside variations on style including Rosé, Ice and Botanical Cider.
More than 30 companies from across the globe are supporting the 2024 International Brewing & Cider Awards, including headline beer sponsors BarthHaas and Krones UK. As a not-for-profit “by industry for industry” event, companies worldwide have been keen to align their brands to the Awards.
For the first time the Awards will relocate to Depot Mayfield in Manchester, UK and be accompanied by a public festival – The International Brewing & Cider Festival – offering a rare opportunity for brewers and cidermakers who enter the prestigious awards to showcase their products at the Festival and raise their brand’s profile to an audience of industry professionals and beer and cider enthusiasts.
Ruth Evans MBE, Director of the International Brewing & Cider Awards, commented: “We’re thrilled to be continuing our long-term partnerships with so many dedicated industry professionals at this year’s event. As a non-for-profit competition, these invaluable sponsorships enable us to host our esteemed competition and preserve its rich legacy while ensuring that the world’s most talented and innovative brewers and cidermakers receive the recognition and accolades they deserve.
“With only a few weeks left to register, we’re calling on brewers and cidermakers across the globe to put their product to the test and enter their best beers and ciders into the most historic competition of its kind, to be evaluated by our esteemed judging panel of practising industry professionals on a global platform.
“Our Awards is a celebration of excellence within the brewing and cidermaking industry, and this year promises to be even more exciting with the introduction of a public festival.”
The deadline for entries is 31 January 2024. For more information about the Awards, including a list of categories and entry criteria, please visit: http://www.brewingawards.org/
ENDS
Photography: https://www.dropbox.com/sh/k2f9gxe670erzin/AABG3AJAKo4IhG6h7RSe-QJHa?dl=0
Press: Media enquiries for The International Brewing and Cider Awards: Umpf, on 0800 4 10 20 10.
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