Following the launch of Value for Venues by Greene King and Belhaven breweries in 2023, the tailored support package for independent businesses has now expanded its Value Hub to support customers with more exclusive offers and savings which could save independent outlets over £5,000 per year*.
Value for Venues is a unique package for free trade outlets that includes a catalogue of products, logistics support, business management, and financial support all in one place and is a partnership for businesses during the continued challenging climate.
The Value Hub platform was launched last year, and the brewer has continued to grow the platform to provide customers with more ways to save and make money when it comes to all areas of their business. Free trade customers have access to over 15 partner suppliers currently providing discounted services that can boost footfall, dwell time and create substantial savings.
During a time when independent venues are under pressure to make every penny count, running a business can be extremely tough and isolating; however, the Value Hub platform can help save costs and drive spending for customers with Value for Venues. Free trade businesses can also be reassured that they are being supported with knowledge and expertise from a leading pub company and brewer.
Tracy Shepley, Secretary for the West Bridgeford Conservative Club, said: “We moved to Value for Venues last year from another supplier, and we love the fact that Greene King treats us as important customers.
“Moving to Greene King’s Value for Venues service has helped us transform the club and they have helped us revamp our range and appeal to a much wider audience, particularly younger drinkers. The benefits have been immense, and more recently, Greene King helped us to secure a new deal with WorldPay, which has essentially halved our terminal rental, and it now saves us 1% on every single transaction.”
As we move into warmer weather it is that time of the year where venues need to consider how the outside of the venue is set up for the summer ahead. Recently, the Values Hub helped a free trade customer save over £1,000 on garden furniture just by ordering through the Value Hub platform.
The platform has also helped an independent venue arrange for solar panels to be fitted on their venue which will give them future savings of approximately £2,000 per year.
Aaron Van Tonder, Commercial Manager for Value for Venues, said: “We’ve seen brilliant results in the last two years since we launched Value for Venues, and the rollout of our Value Hub is a great support to our free trade outlets in saving costs and accessing services that can push their business further. Running a venue is incredibly difficult right now, and we are here to support and partner with free trade businesses to help them survive and also thrive. This year we have already saved six figures in total for our customers which is really positive.”
Scottish free trade venues can also benefit from the same service tailored from Belhaven Brewery, in Dunbar, which has been a part of Greene King since 2005.
For free trade businesses looking for more information head to www.valueforvenues.co.uk.
*Data Source: Greene King Sales Data 28.4.2024.
ENDS
For press enquiries please contact hollylander@greeneking.co.uk.
Notes to editors
Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.
- Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.
- Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands.
- Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.
For press enquiries please contact hollylander@greeneking.co.uk
Third-party news items that are posted on the Guild website come from press releases and emails received by the Guild. These are posted as they have been received. Their publication on the Guild website is an informational service only and is neither an endorsement of the content, nor its sender, by the Guild. For enquiries, please use the contact details that can be found at the bottom of each post.