As the leading cask brewer in the UK, Greene King continues to introduce new and exciting seasonal cask beers for the bar and this June it’s celebrating women’s sport with a new beer, Back of the Net, and bringing back a blast from the past, Amplified.
Amplified, the 4% ABV golden ale was first launched in 2017 as part of a partnership with a well-known radio station. The reception it received was electric, and it’s making a comeback to the seasonal calendar this year as Greene King continues to celebrate a love of music in pubs.
Capturing the essence of summer and music, Amplified is a blend of grapefruit, orange, mango and pineapple notes, complemented by subtle herbal and floral undertones. Amplified will be available to order for all outlets for June and July.
The brewer is also celebrating the upcoming women’s football tournament this summer with Back of the Net, a 4% ABV golden ale with juicy citrus and tropical fruit characters. This is a perfect beer to have on the bar to entice customers to raise a pint to women’s sport. Back of the Net will be available throughout the football tournament, from the end of June until the end of July.
A survey ran by OnePulse found that of those respondents who said they would likely go to the pub to watch at least one game during the women’s football tournament, two thirds would also likely buy a pint of Back of the Net*.
Both golden cask ales will be available for customers to order, including independent venues, and will be available in firkins and pin format (36-pint containers). Greene King’s pin units are ideal for customers looking to order an additional seasonal cask for bars with lower throughput, complementing the permanent range and adding excitement for drinkers.
Alan Fulcher, Technical Brewer at Greene King Brewery, said: “We’ve already experienced some brilliant weather so far this year and I am sure we’re all hoping it continues into the next few months as we get ready for summer festivals and sporting occasions.
“Both of our June & July beers are about celebrating key moments this summer with a refreshing pint. We’ve seen great uptake of our seasonal cask beers so far this year and each one is there to drive excitement and celebrate special moments on the bar. With both beers packed with fruity notes, they are the ideal choice as an additional cask beer.”
The 2025 Fresh Cask Releases calendar includes 15 limited-edition beers available at special points throughout the year to celebrate the seasons, sporting occasions, and collaborations with other brewers.
To order from the Cask Fresh Releases Calendar head to Greene King Value for Venues website: www.valueforvenues.co.uk/
* Source: OnePulse, 29 respondents, 20/09/24
ENDS
For more information, please contact hollysmith@greeneking.co.uk.
Notes to editors
Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.
- Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.
- Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands.
- Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.
Hi-Res images are available here: https://we.tl/t-MT3XHqXvh5
For more information, please contact hollysmith@greeneking.co.uk.
Third-party news items that are posted on the Guild website come from press releases and emails received by the Guild. These are posted as they have been received. Their publication on the Guild website is an informational service only and is neither an endorsement of the content, nor its sender, by the Guild. For enquiries, please use the contact details that can be found at the bottom of each post.