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Leading Cornish lager lands exclusive UK deal with Browns

St Austell Brewery’s popular Cornish lager, Korev, will be available in Browns restaurants across the UK from June in an exclusive deal with the iconic brasserie chain announced today.

 

 The 4.8% beer will be the only English lager sold on draught in Brown’s 27 upmarket locations, which stretch from Bristol to Edinburgh and include seven London eateries.

 

 Korev – named after the traditional Cornish word for beer – is made using finest lager malt from barley grown in Cornwall and has won a loyal following for its clean, crisp taste and wonderful pale colour.

 

 It is the perfect fit for Browns, who have been serving freshly prepared, classic dishes and an extensive range of wines, beers and cocktails from their elegant restaurants and bars since 1973.

 

 Martin Breading, National Sales Director at St Austell Brewery, said: “We are delighted to see Korev Cornish Lager being served across the Browns estate. The initial trials proved very successful, with excellent rates of sale and positive feedback from Browns customers. Korev is craft brewed to an authentic lager brewing method over a 25 day period using only natural ingredients, including Cornish grown lager malt. Quality and flavour were key factors for Browns when they chose Korev. We are immensely proud that customers can now enjoy Korev in Browns Bars and Brasseries across the country.”

 

 

 

Korev has been on trial for four months in four of Brown’s restaurants and proved a huge success, leading to the exclusive contract.

 

 

 

Simon King, Retail Directorat Browns Bar & Brasseries, said:“We’re delighted to be launching Korev Cornish Lager into our restaurants. Its fresh, clean flavour proved a great success amongst our customers, and its Cornish provenance and heritage feel fits perfectly with our offering of distinctive food and drink.”

 

 

 

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Notes to editors:

 

 

 

St Austell Brewery (www.staustellbrewery.co.uk)

 

 

 

·         With a large number of award wins under its belt, including, most recently, Best Drink, at the Food Reader Awards in 2013 and voted the licensees’ Regional Cask Ale of the Year at the Publicans’ Suppliers Awards 2012, its flagship Tribute Ale (4.2% ABV) is currently in the top five of the UK’s best selling premium cask ales.

 

·         Founded in 1851, St Austell Brewery is known to be one of the oldest businesses in Cornwall.

 

·        It is one of only 30 Independently Family Owned Brewers in the UK.

 

·        The company owns over 170 pubs and inns across the South West.

 

·        It is the South West’s largest wholesale distributor of beer, ciders, wines, spirits and soft drinks, serving more than 3,000 free trade accounts, from pubs, clubs, restaurants, hotels and other licensed outlets in Cornwall, Devon, Somerset, Dorset and Bristol.

 

·        The company employs up to 1,000 people including part-time and seasonal staff.

 

·        The company brews five main cask ale beer brands: Tribute, Proper Job, Trelawny, Dartmoor Best and HSD. Korev Cornish Lager is also available on draught.

 

·        The bottled beer range consists of HSD, Tribute, Proper Job, Admiral’s Ale, Trelawny, Smugglers Vintage Ale, Smugglers Grand Cru, Clouded Yellow wheat beer, 1913 Cornish Stout and Korev Cornish lager.

 

·        The company markets its cask ales nationally.

 

·         The company also distributes a full range of national brands of beers and minerals and a full range of wines and spirits under the Walter Hicks label.

 

·        The company is a recognised centre of excellence for training, accredited by the British Institute of Innkeeping (BII), offering a wide range of courses to people who work in the licensed trade.

 

 

 

For further information, please contact:

 

Jeremy Mitchell                                                                    Tom Cowle

 

Director of Marketing & Communications                       Deborah Clark Associates

 

St Austell Brewery                                                               PR on behalf of St Austell Brewery

 

Tel: 01726 627149                                                                 Tel: 01208 77900, e-mail: tom.cowle@dca-pr.co.uk

e-mail: Jeremy.Mitchell@staustellbrewery.c