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15th September 2014

  Leading online Beer Retailer, Ales By Mail (ABM) are set to collaborate with popular podcast, The Beer O’Clock Show (BOCS).

The partnership will see The Beer O’Clock Show’s Mark and Steve providing mini-audio reviews of beers available exclusively on the ABM store, helping consumers get expert advice right from the online shop, while they buy. ABM are thanking BOCS listeners with 10% off everything they buy on


ABM Marketing Director, John Pagan, described the prospect of working alongside BOCS as: “Being an exciting partnership that will see both parties adding value to the beer loving community. The Beer O’Clock show is a well-respected, premium podcast covering all angles of beer, from straight-up reviews, to wider beer musings, we hope the specialist content they are providing for us, will add a unique dimension to our new website. In addition to offering BOCS listeners a discount with us, we’ll also be working alongside Mark and Steve to unearth some new and different beers for them to review, in their own unique style of course. We’re looking forward to creating special

BOCS cases available to buy via our website, allowing people to easily buy beers that are scheduled to be reviewed in one go.”


John added: “Both organisations are deeply rooted in the beer community and by working alongside each other, we add some fantastic value to both of our websites and furthermore, to our audience. We love the way Mark and Steve deliver their energetic beer reviews, musings & banter. They, like us, work very hard to make sure that they engage with the established beer enthusiast, but remain accessible to those just discovering craft beer for the first time.”


Hosts of the Beer O’clock Show Mark & Steve have welcomed the partnership and the opportunity to work with the well respected online retailer. “We’re excited to be working with ABM to bring exclusive reviews to their website while at the same time providing our listeners with the opportunity to access the huge range of beer stocked by ABM at a discounted rate. We’re looking forward to featuring ABM stock on the show in the future in an effort to continue to bring no-nonsense beer reviews to our listeners”.


The collaboration  starts with the launch of season 5 of the Beer O’clock Show, and will be further enhanced as ABM and BOCS  launch new websites during September. and






Note: Image attached – Mark on the left and Steve on the right.


Twitter: @AlesByMail @BeerOClockShow


Websites: and





James Cuthbertson



“Instinct is the gift of experience”


07841 742678

01403 712552