Beer writer, author of Let Me Tell You About Beer and sommALEier Melissa Cole has been crowned Imbibe magazine’s Educator of the Year.
Her work championing beer, described on the night as one of the most under-rated of the drinks categories, and igniting a new passion for its tremendous complexities in bar staff, chefs and sommeliers alike saw her garner a huge number of votes.
Editor of Imbibe Chris Losh said of Melissa: “It wasn’t just her knowledge that judges loved, they time and again referred to her no-nonsense humour, ironic love of straight talking and is a true colossus in her field.”
Melissa, whose book is now published in five different countries and three different languages, was both surprised and delighted with the award.
“I’m absolutely thrilled to be the first beer educator recognised by the Imbibe awards, most especially because I know how tough the on-trade is to impress.
“I was absolutely stunned on the night and just feel that I’m incredibly lucky to win the recognition of my peers for doing a job I’m so passionate about.”
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About Imbibe magazine
Imbibe magazine has rapidly established itself as the UK’s leading publication for on-trade drinks professionals in premium establishments. Published bi-monthly by Square Meal Publications, Imbibe has an ABC-audited circulation of more than 15,000 drinks buyers, pourers and customer influencers. The magazine’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.