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27th January 2021

Let’s Beer Together

Duration, Donzoko & Double Barrelled team up for a triple beer launch drinkalong event

Farmhouse brewery in Norfolk, Duration Brewing to host a special Drinkalong event called #LetsBeerTogether with event packs customers can pick up locally to be #HereForIndieBeer

Joined by good friends and special guests Donzoko and Double Barrelled, Duration will launch 3 new beers at a special virtual drinkalong on 11th February – as part of a wider brewery #everyonewelcome showcase event.

Using a map to show participating venues where drinkers can purchase the event pack locally ahead of a Valentine’s Drinkalong that includes a first official pour of Time Marches On a 6% Bière De Garde along with a medley of brewery-fresh releases including two collaborative brews.

The event pack is suitable for whole households, couples and even can be bought separately across households wishing to raise a glass together while being apart.

The drinkalong is open to anyone purchasing the event pack consisting of a 6 x 440ml can pack and 1 x 375ml bottle:

  • Time Marches On 6% Biere De Garde (375ml bottle)
  • Human Interface 6.2% Heller Bock with Donzoko (440ml can)
  • Happiness Runs 3.5% West Coast Pale with Double Barrelled (440ml can)
  • Bend Before You Break 4.5% Pale Ale (440ml can)
  • Doses 5.1% German Pilsner (440ml can)
  • Lean Into Fear 6% New England IPA (440ml can)
  • Baubles of Vanity 5.2% West Coast Pale Ale (440ml can)

Head Brewer Derek Bates says:

“In this life, whatever your size, you never need eclipse friendship. The collaborative nature of independent beer is one of the best things about our industry – we are together for the good, the bad and the ugly and sometimes hardships make for more poignant unity. Time Marches On is a first release from our barrel store, and we have also included two beers Human Interface and Happiness Runs brewed collaboratively with dear friends Reece (Donzoko) and Luci and Mike (Double Barrelled) – two fledgeling brewers with big ambitions like us”.

Brewery founder and owner Miranda Hudson says:

“We decided to turn our popular monthly tour event into an ‘all play’ together with our trade partners for February. It’s Valentines and the love our community has shown has literally kept businesses like ours going. Feeling we are together while apart is really important right now and the simple act of coming together to share a beer is an inclusive activity we value dearly”.

Luci Clayton-Jones founder and owner of Double Barrelled says:

“ I’m excited about the drinkalong bringing a little happiness to an otherwise boring time and selling the event packs locally is genius. In the past year, many craft beer drinkers have developed a heightened awareness that how and where they shop is literally keeping good beer flowing. Supporting high street bottle shops struggling to survive in these odd times has never felt more important!”.

Reece Hugill founder and owner of Donzoko Brewery adds:

Let’s Beer Together is a way of reinventing the pub online and being #HereForIndieBeer. We want to raise a glass together with our entire supply chain and the beer community that supports us so avidly. Plus it should be a right laugh to hang out, meet people and share a few bevs”.

  • Let’s Beer Together event packs are available at participating venues (map link)
  • Drinkers, press and participating venues are encouraged to use hashtags #LetsBeerTogether and #HereForIndieBeer when talking about the event
  • Participating venues and attendees can tag @durationbeer in social posts to help the brewery promote participating venues and reshare posts to raise awareness for the event
  • A digital asset pack for the event for venues, press and drinkers to use is available here
  • Images including logos, founder, location and product shots can be found here
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About Duration Brewing: 

Duration is a modern farmhouse brewery in West Acre (West Norfolk) making beers that belong. The brewery produces fresh beers and wild and blended farm-style ales brewed from nature with purpose. Our range of Everyday, Slow, Agricultural and Spontaneous beers are explored further in a piece by Bates our head brewer on our blog. Our founders made a short video to share their vision.

The brewery was founded by Miranda Hudson and Derek Bates in Summer 2017. After brewing its first batches nomadically and in collaboration with friends in the industry, the brewery moved into its permanent Norfolk home in October 2019.

Nestled in ancient woodlands midway along the Nar Valley Pilgrim Trail, the brewery sits in the ruins of an old priory and by the banks of a chalk river. Duration brews beers that take inspiration from and pay homage to the area’s unique terroir and produce. Made with a sense of time and place under the stewardship of head brewer Derek Bates (former Brew By Numbers) Duration pour the regions rich bounty into every glass.

Following a complex renovation process, Duration’s sustainable brewery is both a nod to the past and look to the future. A modern, efficient brewhouse was designed with sustainability in mind, while special care has also been taken to ensure the brewery’s construction and output does not disturb the local ecosystem.

In February 2020, the brewery was named in the top ten list of best new breweries in the world according to RateBeer.com and in March 2020 the breweries first Wild Beer brewed collaboratively at Fyne Ales, Scotland won gold for best Spontaneous Ale at the SIBA National Independent Beer Awards.

 

Press release from Duration Brewing

For more information, contact Miranda Hudson

miranda@durationbeer.com

Contact: +44 7930 349044