Oakham Ales, the UK’s craft brew legends, have invited Stamford College graphic design students to create a name and matching pump clip artwork for three of their forthcoming cask beers.
Following the success of their previous collaboration in 2019/20, the brewery was delighted to work with a new cohort of students. Nick Jones, the Off Trade and Export Manager, masterminded the project brief and said:
“From the initial briefing session, through to the finalisation of the students’ designs, we were hugely impressed with how the whole group embraced the project and the imagination and hard work they displayed in developing their designs in response to our feedback.
“Not only did we finish up with a superb design for our November beer as planned, but we’ve also used two further student designed pump clips for a pair of the new Oakham Ales cask aged beers that will be launched over the summer.”
Graphic Design Lecturer Pam Mairs has led the collaboration for the college. Pam is excited about what the project means to those involved. “Working with Oakham Ales has been a fantastic opportunity for my students to create original artwork for a real business and to gain experience in pitching artwork to potential clients” she said.
All three of the beers will be available in cask and advance orders can be placed via orders@oakhamales.com.
Echo is a cask aged Porter with a rich malt base. Hints of toffee sweetness from the malts are complemented by a spectrum of fruit flavours from an imaginative blend of hops. The artwork was created by Jordon Vellam. Echo will be available in June 2022.
Yonder is a cask aged IPA that has herbal and tropical fruit notes balanced with a soft grapefruit bitterness. This pump was designed by Lauren Toynton. It will be available in July 2022.
Eclipse is a Pale Ale combining two of Oakham’s favourite Slovenian hop varieties, Wolf and Savinjski Goldings to create a refreshing beer with lemon, mango and floral characters. Congratulations to Jennifer Martin who developed the design. Eclipse is available in November 2022.
ENDS
Editor’s Notes
Multi award winning Oakham Ales are the established pioneers of UK brewing. Founded in 1993, they were one of the first UK breweries to bring back hops from the USA and the New World. Oakham were the first British brewery to create a beer using 100% Citra hops in 2010 and they were named the Good Pub Guide’s Brewery of the Year in 2019.
Oakham Ales, 2 Maxwell Rd, Peterborough, PE2 7JB
01733 370500
oakhamales.com
Stamford College offers education and training to over 2,000 students every year providing a huge range of courses to suit everyone – A Levels, vocational, part-time adult courses, apprenticeships, higher education and professional training for businesses tailored to both individuals and employers.
Stamford College, Drift Road, Stamford, PE9 1XA
01780 484 300
stamford.ac.uk
Press release from Oakham Ales