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23rd November 2022

London Craft Cruises to give customers a Black Friday bargain

The London Craft Cruise company is set to offer everyone who buys a ticket to one of their cruises a free gourmet on-board cheeseboard as part of a promotion for Black Friday 2022.

As part of the promotion, anyone who buys a cruise ticket on the 25th November – the date designated ‘Black Friday’ 2022 – will get a free cheeseboard included in their ticket price at no additional charge. The premium on-board cheeseboards normally cost £10 each, and the deal works out at a discount of almost 20%.

Customers can get the deal when they book tickets to or a voucher for a London Craft Beer Cruise, a London Craft Cider Cruise, or a London Craft Gin Cruise. During the cruises, cruise attendees sail along the Thames and take in London’s sites while sampling an expertly curated range of craft beer, craft gin or craft cider and learning about the drinks from accredited on-board experts. Cruises are billed as ‘festivals on boats’.

James Kellow, accredited beer sommelier and Founder of London Craft Cruises, said, “Money is tight for everyone right now, everyone is feeling the pinch, and it’s coming up to the traditional gifting season. So we’re trying to make what’s a great gift even better value to help people out. I think people are over buying disposable plastic gifts and I hope instead more of us want to give people memorable experiences that they’ll actually value. Obviously, if people want to give a craft cruise as a gift, now is the time to get one.”

Sarah Hyde, accredited beer sommelier and London Craft Cruises Operations Manager, said, “We try to offer quality throughout our cruises, and the cheeseboards we offer are no different. The premium, artisan cheese is provided by experts at Neal’s Yard Dairy, and the cheeses are specially selected so they pair with whatever it is you’re drinking – beer and cheese, or gin and cheese, or cider and cheese… all combos made in heaven!”

Black Friday, which takes place on the Friday after Thanksgiving annually, often sees big brands offering discounts on products and services – particularly those bought as gifts.

.Notes to Editors:

The London Craft Cruise Company runs the London Craft Beer Cruise, the London Craft Gin Cruise, and the London Craft Cider cruise; summer drinks festivals that all take place on boats sailing along the Thames in London. All cruises are organised and run by experts such as the accredited Beer Sommeliers James Kellow and Sarah Hyde, and all experts champion the best in independent alcoholic drinks from both the UK and further afield.

Cruise attendees are encouraged to ask questions and learn about what they’re drinking while enjoying a scenic cruise and a buzzing atmosphere as they sail along the Thames, passing some of London’s most iconic sights.

Press release from the Bilko Agency

For further information, contact:Chris Bilko, 07738 207 556,