Signature Brew (www.signaturebrew.co.uk), the London-based brewery famed for collaborating with internationally renowned musicians & bands has today launched their third crowdfunding campaign and is overfunding at a current total of just over £700,000. Founded by a brewer and a musician with one simple philosophy – to brew beer that makes music better – Signature Brew is raising funds to fuel their growth over what is going to be a seminal next few years for the brand.
The only UK brewery to have won SIBA’s Brewery of the Year twice, Signature Brew are backed by a community of artists, with many investing in the brewery personally and playing an active role in the development of the business. They’ve worked with more bands and musicians than any other brewery in the world from The Prodigy to Lola Young, and Hot Chip to Hospital Records, IDLES to The Darkness, Signature Brew proudly work across all genres and demographics.
Since 2011 they’ve built their Community of artists, brands and venues and are now London’s biggest independent brewery. Through flagship beers Studio Lager and Roadie All-Night IPA they’re bringing their passion of uniting people through the power of incredible beer, great music and unforgettable experiences to the masses.
From their state-of-the-art brewery in Walthamstow, East London – complete with live music venue – they’re brewing fresh award-winning beer that’s heading out to some of the best venues in the UK such as Strongroom, Rough Trade, Bush Hall and The British Music Experience.
This fund raise is set to allow Signature Brew to take their unique business national and international with the beers, the bands and the brand going on tour to the best pubs, venues and festivals around, as well as to supermarkets, convenience and bottle shops. Look out for their beers in a venue near you.
Having launched to Seedrs publicly on 25th October Signature Brew is already overfunding having hit the 100% target of £700,000 immediately as investors clammer to join the stars in supporting the UK’s most exciting brewery. If you’re interested in investing, then don’t hesitate as the fundraise will only be open for a short period of time.
Signature Brew co-founder Tom Bott said, “Our original goal of making beer better at the venues and festivals we loved to go to still drives us today and through our community of artists, venues and partners, more and more venues are choosing to stock Signature Brew across the UK.”
Gus Unger-Hamilton from alt-J and Signature Brew investor said “Ever since alt-J collaborated with Signature Brew in 2018 I’ve loved the brewery and what the guys are trying to achieve with music & beer. Joe and I are passionate supporters of the business and can’t wait for the exciting journey ahead that awaits us all. As soon as we finish a tour, getting down to a Signature Brew venue for a pint and a gig is high on the agenda!”
To follow the raise, head over to the Seedrs page at www.seedrs.com/signature-brew
Full details on the raise below.
BUSINESS HIGHLIGHTS
- Brewery of the Year 2018 & 2021
- £5.3m run rate for 2023 based on Apr – Sept ’23*, pre money valuation £18.3m
- Full National Distribution with 400+ stockists
- Backed by a community of artists and venues
Introduction
Signature Brew was founded by a brewer and a musician with one simple philosophy – brew beer that makes music better.
Since 2011 we’ve been on a mission to brew more collaboration beers with bands and musicians than any other drinks brand in the world. Now via the national and international growth of our flagship beers Studio Lager and Roadie All-Night IPA we’re looking to bring our vision of uniting people through the power of incredible beer, great music and unforgettable experiences to the masses.
Our original goal of making beer better at the venues and festivals we loved to go to still drives us today and through our community of partner artists and venues our D2C customer base is growing across the UK.
From our state-of-the-art brewery in East London – complete with iconic live music venue – we’re brewing fresh award-winning beer week in week out and passionately supporting grassroots music at the same time.
Monetisation strategy
At Signature Brew we have four routes to market.
- On-Trade: We sell kegs and cans direct to pubs, bars and festivals and via wholesalers. We have over 400 permanent stockists in the on-trade and target 25% of these being music centric venues. The on-trade is our biggest source of revenue and where we forecast the majority of our growth will come from.
- Off-Trade: Central to our 2024 sales strategy is growing our off-trade sales in supermarkets via carefully selected listings that demonstrate our brands working in the space whilst building brand awareness. In addition our beers are available in convenience stores off-licenses and bottle shops.
- D2C: Our online shop is a regular source of income via purchases of our award-winning beer plus sees spikes in revenue when we launch artist collaboration beers.
- Our Venues: Beer sales from our own venues equate to 15% of total revenue although we expect this will reduce proportionally in the coming years.
Use of proceeds
We believe we have laid all of the foundations to now realise the potential of Signature Brew, and so we’re now looking to raise funds to fuel growth over the next few years.
In reaction to the cost-of-living crisis which saw our purchasing costs increase by 20% we dramatically reduced marketing spend to below 2% of revenue. Having navigated that headwind we’re now ready to increase the marketing & sales budget in order to maximise the opportunities ahead of us and ensure we progress through what we foresee as a seminal period of growth for our brewery.
In addition to the marketing budget increasing to 8% of revenue we’ll also commit funding to the expansion of our community of artists with a focus on four coordinated campaigns a year that harness the incredible musicians we work with and expand our reach and awareness nationally.
And finally we’ll commit 10% of the fund raise (£70k) to CAPEX with a view to increasing the production capacity of our Blackhorse Road brewery by 10,000HL per annum.
Contact: Alex Godfrey, alex@right-hand.co
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