The Jerusalem Tavern, in Clerkenwell, will be a ‘TV Free’ zone for the duration of The World Cup to give punters a chance to get away from the footy.
Whereas some pubs will be pulling out all the stops to entice football-related trade during the month-long tournament. The JT (The Jerusalem Tavern) is going against the grain and banning football coverage in the pub throughout The World Cup.
“The JT is a small but busy pub with a very loyal following and we feel that the World Cup just isn’t everyone’s cup of tea,” states Daniel Lucas, general manager at The Jerusalem Tavern. “We want to give punters the chance to get away from the football craziness and relax in a nice, comfortable atmosphere that has a unique atmosphere any time of the day.”
Run by Suffolk-based St Peter’s Brewery, The JT is popular with business workers and locals alike all year round. “Not every pub is football crazy and we want to offer our customers the chance to escape from it and still have a nice quiet pint,” said general manager Dan Lucas. “I’ve worked for pub companies which invested thousands in new TVs in previous years, only for everyone to lose interest as soon as England were eliminated. That’s not what we’re about at The JT.”
Punters will instead be able to enjoy a football-free environment whilst treating themselves to a great pint of beer from the award-winning St Peter’s Brewery. For non-drinkers St Peter’s Without Original is available on tap.
For more information about St Peter’s Brewery and The Jerusalem Tavern visit www.stpetersbrewery.co.uk
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