Low-alcohol industry dissenters Mash Gang are breaking with traditional sales practice by asking consumers NOT to drink their latest 0.5% ABV beer.
Hot on the heels of success with Logik Kills Magik (0.5% Mango Bellini beer) and Stay Gold (0.5% West Coast Pale) Mash Gang’s new offering will literally set tongues wagging. Naga Laga (0.5% ABV) is the hottest, spiciest, meanest, low ABV beer ever made.
The Gang have been inspired by the #OneChipChallenge, a fiery viral trend where the swaggering and the foolhardy are laid low by the serious heat contained within just one crisp.
“Don’t drink this beer. I’m serious,” says Cult Leader (and brewer) Jordan Childs. “By all means buy it as a novelty and stick it in the fridge, Show it to a friend. Have a laugh about it. BUT DO NOT DRINK IT. No good will come of it. It is designed to be LIQUID EVIL.”
Mash Gang are at pains to stress that by opening the can you waive any right to legal action. What Naga Laga lacks in alcoholic strength, it more than makes up for in stomach-churning firepower.
However, if you are colossally stupid or have poor impulse control, please make sure to video yourself when you drink it and tag Mash Gang with #NagaLaga and #OneSipChallenge. They love to see people doing ridiculous things on Tik Tok.
Limited edition. With good reason.
Available only from the Mash Gang webshop from Saturday, along with many other fine beverages that won’t melt your face.
For further information, please contact Laura Hadland via laura@thirstmedia.co.uk.