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10th August 2022

Made in Hackney plant-based burgers in Fuller’s pubs

Fuller, Smith & Turner, the premium pubs and hotels business, is delighted to announce a new partnership with Made in Hackney – a local community cookery school and food kitchen. The partnership is kicking off with Made in Hackney’s plant-based burger becoming available across the Fuller’s estate from the beginning of August.

Made in Hackney’s plant-based burger comprises a jerk patty, tahini-dressed kale, balsamic beef tomato and a secret sauce – all topped with smoked cheese alternative and served with triple-cooked chips. The burger patty has been developed using tasty and nutritional ingredients – such as mushrooms, beetroot, quinoa and more.

Made in Hackney has also developed some bespoke vegan dishes for Fuller’s Christmas menu this year. These plant-based dishes will widen Fuller’s Christmas offer and strengthen Fuller’s commitment to offer more sustainable dining through plant-based dishes.

Roshni Shah, Made in Hackney’s Plant Futures Programme Manager, said: “I am over the moon about our new partnership with Fuller’s. We are committed to making plant-based dining the norm, not the exception. Our food being available to Fuller’s customers brings us one step closer to achieving this. It has been great working with the team at Fuller’s to develop a burger that is tasty, healthy and something that everyone can enjoy. I can’t wait to see it on the pub menus.”

Paul Dickinson, Fuller’s Director of Food, said: “I am really excited about this new partnership. Made in Hackney’s mission aligns perfectly with Fuller’s ethos. Its commitment to helping the community, making healthy eating accessible and tackling the climate crisis resonated with us all at Fuller’s.

“We are also always looking at how we can diversify our menus. We know that plant-based dishes aren’t only for those following a vegan lifestyle – with nearly 40% of meat eaters in the UK having reduced their meat consumption in the last six months. So to be able to offer plant-based dishes that are nutritious and delicious is fantastic.”


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About Made in Hackney:

Opening its doors in 2012, Made in Hackney is the UK’s first fully vegan community cookery school and charity. We collaborate with communities to showcase and develop skills, knowledge and inspiration to grow, cook and eat more plants. Made In Hackney believes in a world where everyone has access to enough nutritious food of their preference; where plant-centred eating is the norm not the exception; and equitable food systems support healthy eco-systems that allow people, planet and animals to thrive.

 Fuller’s in a nutshell:

Fuller, Smith & Turner PLC is the premium pubs and hotels business that is famous for beautiful and inviting pubs with delicious fresh food, a vibrant and interesting range of drinks, and engaging service from passionate people. Fuller’s has 207 managed businesses, with 1,030 boutique bedrooms, and 178 Tenanted Inns. The estate is predominately located in the South of England (44% of sites are within the M25) and stretches from our London heartland to the Jurassic Coast via the New Forest. Our Managed Pubs and Hotels include 16 iconic Ale & Pie pubs, seven stunning hotels in the Cotswolds, and Bel & The Dragon – eight exquisite modern English inns located in the Home Counties. In summary, Fuller’s is the home of great pubs, outstanding hospitality and passionate people, where everyone is welcome and leaves that little bit happier than they arrived.

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Twitter – @Fullers

LinkedIn – fuller, smith & turner

Press release from Fuller, Smith & Turner P.L.C.

For further information, please contact the press office:

Georgina Wald         020 8996 2198  

Alice Monteath         020 8996 2074