Molson Coors Beverage Company is giving fans of Madrí Excepcional the chance to win VIP and general admission tickets to All Points East.
Live now until 31st July, consumers simply need to purchase a pint of Madrí Excepcional, scan the QR code displayed on digital assets or in-venue POS to submit their details for a chance to win*.
Madrí Excepcional will be available at All Points East when the festival kicks off in August. The brand will have a dynamic two-tiered stand at the event which will be supported by a social media campaign.
Madrí Excepcional has established itself as the second-largest world lager brand in the on-trade by value[1], now worth over £849m[2] and growing sales by 13.8% over the last year[3].”
The promotion builds on Molson Coors Beverage Company’s five-year agreement as the official sponsor and exclusive pouring rights partner for Uber One presents All Points East.
Sophie Mitchell, Marketing Controller at Madrí Excepcional, said: “With summer festival season fast approaching, we wanted to reward Madrí Excepcional fans and bring the festival spirit to pubs and bars across the country with the chance to experience All Points East, on us.
“Rewarding Madrí Excepcional fans and engaging them with a unique promotion will build on the huge growth momentum of the brand[4] and help operators drive sales this summer.”
Madrí Excepcional’s ‘Conectada’ platform can be accessed via mobile devices by clicking here (must be 18 years or over to view the site).
*Full terms and conditions here.
ENDS
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling, and the UK’s number one selling cask ale – Doom Bar.
[1] Circana, Total On-Trade, MAT data to 25/01/2025
[2] Circana, Total On-Trade, MAT data to 25/01/2025
[3] Circana, Total On-Trade, MAT data to 25/01/2025
[4] Circana, Total On-Trade, MAT data to 25/01/2025
Contact: Sam Wardell, Sam.Wardell@citypress.co.uk
Third-party news items that are posted on the Guild website come from press releases and emails received by the Guild. These are posted as they have been received. Their publication on the Guild website is an informational service only and is neither an endorsement of the content, nor its sender, by the Guild. For enquiries, please use the contact details that can be found at the bottom of each post.