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7th May 2021

Magic Rock Brewing to make Co-op debut with its first-ever Brewgooder collaboration

The two craft breweries have partnered for the first time to launch its Passionfruit Session IPA, Magic Ratio 

Huddersfield–based craft brewery Magic Rock and Glaswegian brewers Brewgooder have combined their expertise for the first time to produce a new beer named Magic Ratio. The fruit of the craft breweries labours is a 4.1% ABV passionfruit session IPA, which has already secured a 6–month listing with Co-op in over 200 stores across the UK. The punchy pale ale will hit the supermarket’s shelves this month and will be Magic Rock’s debut with the retailer. 

Magic Ratio is a heavily hopped brew that blends Simcoe, Galaxy, Citra and Vic Secret hops to emphasise the passionfruit character. The session IPA hits the taste buds with sharp and sweet citrus notes that are topped with juicy tropical fruit flavours. 

The Magic Rock and Brewgooder partnership came about as a result of previous collaborations involving other craft breweries in the Lion Little World Beverages portfolio. The new beer aims to support and drive awareness of the purpose driven brand’s mission to deliver clean water projects around the world. Its launch has come shortly after the Scottish brewers pledged to produce 1 billion pints of clean water over the next 3 years as part of its new partnership with Charity: Water, an organisation committed to solving the global water crisis in our lifetime.

Magic Ratio is available in a 330ml canned format with an RRP of £1.80.

—ENDS—

About Magic Rock:

Inspired by local brewing traditions and the vibrant US craft beer scene, Magic Rock Brewing is the culmination of a lifelong passion for beer. The brewery was founded in 2011 by Richard Burhouse (aided by head brewer Stuart Ross) in an old out building of the family business in Huddersfield, West Yorkshire. Alongside a distinctive core range, Magic Rock produce an ever-changing line up of idiosyncratic beers with an innovative quality driven approach. For more information about the company and products visit www.magicrockbrewing.com. 

Press release from Storm Communications on behalf of Magic Rock

For further product information, samples or high res imagery, please contact the press office on 020 7240 2444, or email llwb@stormcom.co.uk.