Alcohol-free only brewer, Big Drop, has secured listings across 400 Sainsbury’s and Tesco stores for its new boxed 4 packs.
The first of Big Drop’s beers to be packaged in this new 4x330ml can format is its 0.5% abv Paradiso Citra IPA – which will be available in Sainsbury’s from 4th April and in Tesco stores from 18th April.
Naturally brewed using American ‘C’ hops (Chinook, Cascade, Citra & Columbus), Paradiso is one of the most popular beers in the Big Drop range and available on draught in a growing number of pubs. It was not only judged a ‘World’s Best’ No & Low IPA in the 2021 World Beer Awards but was even the winner in a full-strength category, beating 6% abv IPAs into second and third place.
Rob Fink, Founder & CEO of Big Drop, commented: “Alcohol-free is an exciting category to be in right now and one of the key drivers in moving craft beer forward among retail. A growing thirst from consumers is leading to greater shelf space, with larger formats offering better value on price per unit than singles cans or bottles.”
According to IWSR Drinks Market Analysis, 2 in 5 UK Adults are now no and low alcohol buyers with beer and cider being the largest category at 75% volume share. With no and low drinks already representing a 3.5% share of the whole adult drinks market, it is now forecast to grow more than 10 times faster than regular alcoholic drinks.
And, according to Nielsen (Total Grocery 26wks to 12/03/202), Big Drop is the third fastest growing Low/No Ale brand.
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About Big Drop: Big Drop was launched in 2016 as the world’s first brewer dedicated to alcohol-free beer by City lawyer, Rob Fink and long-time friend James Kindred. Both had recently become fathers and were looking to cut back on the booze but could not find any decent alternatives to their favourite craft beers. Recognised as the market leader in the rapidly growing AF craft beer sector, Big Drop has won over 80 international beer awards including seven times World’s Best at the World Beer Awards. Big Drop contract brews in batches through a network of brewing partners worldwide, meaning it can produce fresh beer – locally and ethically – with a minimal carbon footprint. It can now be found in over 10,000 locations – including throughout Europe, Australia, Canada and the US. In the UK, Big Drop has listings with retailers (eg Sainsbury’s, Tesco, Waitrose, Morrisons and Ocado) as well as on doorsteps with Milk & More. Its range of beers, which are all <0.5% abv, currently consists of: Stout, Lager, Pale Ale, IPA, Brown Ale, Golden Ale, Hazelnut Porter and a Sour as well as special editions and collaborations with other leading brewers. For more information about Big Drop’s beers, tasting notes and availability, visit www.bigdropbrew.com.
Press release from Big Drop
Further Info: Nick Heath 07720 297972 / nick.heath@bigdropbrew.com