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3rd April 2018

Make your next beer a proper can

Proper Job, St Austell Brewery’s celebrated powerfully-hopped Cornish IPA, is now available in 330ml cans. The new six-packs – which come in a fully-recyclable can holder- have this week (April 28) launched exclusively in Tesco stores nationwide.

Award-winning Proper Job (5.5% ABV) is one of the UK’s first new wave of modern-style Indian Pale Ales (IPA). Blending American hops with Cornish-grown malt, just like its flavour profile, Proper Job is a bold beer and full of citrus, pine and spiced flavours.

As well as being available on draught in pubs across the country, Proper Job is already available in 500ml bottles in supermarkets nationwide. Proper Job is the biggest selling premium bottled IPA in the UK and one of the fastest growing bottled beers in the country. The beer is also a proper match for food – its big flavour profile makes it a great pairing to spicy food.

Jeremy Mitchell, marketing and communications director, St Austell Brewery, said: “We’re delighted to be introducing Proper Job in a convenient 330ml can. Proper Job is one of St Austell Brewery’s most popular and celebrated beers, and the IPA has a loyal and growing following across the country. We hope the new cans will appeal to existing fans of the beer and also standout to beer drinkers who look for the popular IPA style.”

Proper Job 330ml cans are available in Tesco stores nationwide. RRP £7 for 6 x 330ml cans.

Further information:

Megan Hocking

01726 218920 / 07970 379690