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24th November 2020

MANCHESTER UNION BREWERY LAUNCH NEW BLACK LAGER & PALE ALE

This week, Manchester Union Brewery are set to launch two new brews, a black lager named After Dusk, and Pivot pale ale.

The two new brews, which will be available for delivery across the UK, have been created at the brewery in Manchester Piccadilly, and feature some of the characteristics that make the original Manchester Union Lager so popular.

Originally brewed as a special for the UK’s biggest lager festival, We Are Lager, After Dusk is a class Bohemian lager, and favourite of the brewery. Though an often misunderstood style, black lager is easily drinkable and massively refreshing. The complex malt bill delivers bready and dark fruit flavours with a classic saaz hop bitterness recognisable from the brewery’s original lager.

Created in collaboration with some of the city’s top independent music venues, thanks to the breweries connections to the music scene, After Dusk plans to shine a light on, and continue to drive awareness of Manchester’s favourite venues during these testing times.

Each can of After Dusk will show iconic images of venues including the Albert Hall, Hidden, Band on the Wall, Matt & Phred’s and Mint Lounge, with a QR code that can be scanned on a smartphone to take drinkers to the venue’s website. There they will be able to access live streamed events, gig tickets and radio stations whilst the venues are unable to open.

While the brewery originally planned to focus solely on brewing good lager, due to tank space and the length needed to brew (three times longer than ale), the ongoing Manchester lockdown has meant that the business has now needed to pivot and expand its offering.

The second new brew, Pivot is a take on the classic Manchester Pale Ale but using central European malt & hops, a style that became the staple of the region thanks, in part, to the soft water the city enjoys from the Lake District.

A pale ale meets lager, the brewers add pilsner malt to the bill to help keep it crisp whilst blending aromatic, tangerine-like German hallertau mandarina hops with a citrusy British Chinook, to deliver a full flavoured ale. All the refreshment expected from a lager, jam-packed with the flavour synonymous of a pale ale.

Will Evans co-founder of Manchester Union Brewery said  “We’ve previously made a range of kegged lagers from pilsners to red lagers, black lagers and Oktoberfest lagers, just never in cans, but the addition of the pale ale is an unorthodox step for a lager brewery. We always planned to eventually do a wider range of beers, and with Manchester being in lockdown virtually continuously since March, we thought it would be a prudent move to pivot into ale earlier than planned – hence the name!.

We wanted to be able to develop a wider selection of beers for people to enjoy at home over the Christmas period and beyond, now people can buy a box of twelve beers which contains four of each different beer, each with its own unique style.”

Jamie Scahill, co-founder added “As a brewery we have close connections with the music scene as many of our friends are DJs, play in bands, run club nights and I personally know how hard it’s been as I run my own club night, Funkademia, and music festival, Highest Point. After Dusk offered a perfect opportunity to support Manchester’s independent music venues during these testing times, and If just one more person clicks a link and buys a ticket then we feel we’ve helped”

Each new brew will be available in cases of 12 cans for £26.58 or 24 cans for £48.67 from 6pm on 23rd November. There will also be mixed cases containing original lager, pale ale, and black lager for the same cost. Prices include delivery to mainland UK, and is expected within 48 hours.

Manchester Union Brewery is Manchester’s first and only dedicated craft lager brewery. They created their original 4.8% Manchester Union Lager in 2019, using traditional Central European brewing methods but with a Mancunian swagger.

Manchester Union Lager has been created using a unique brewing method which creates a bold silky mouthfeel, with a touch of caramel sweetness followed swiftly with a hugely refreshing, dry and bitter finish from the central European hops. 100% Manc & proud.

To find out more or to place an order visit the website manchesterunionbrewery.com/shop

– ENDS –

Manchester Union Lager
Manchester Union Lager is brewed using a technique called decoction mashing, where a  proportion of the mash, is moved from tank to tank using really powerful pumps and heating up to 100 degrees. This extra step releases melanoidin due to the Maillard reaction, which is the same reaction that happens when browning meat or toasting bread. It also releases a small but pleasing amount of tannins which cannot be replicated through substitute methods.It gives the beer a big body and silky mouthfeel without it being too sweet.


Press release from Scoop PR on behalf of Manchester Union Lager
For more information contact pippa@scooppr.co.uk or call 07738649720