Marston’s Brewery has launched a consumer promotion across all channels for the chance for one lucky winner to brew their own beer in the 600-pint innovation brewery, DE14, with the expert help of head brewer, Patrick McGinty.
When the beer is ready to drink, the winner will get the chance to throw a party for 10 people in the DE14 visitor centre at Marston’s Brewery in Burton Upon Trent as well as the chance to have it on the bar of their own local pub.
The promotion builds on the ‘From Burton With Love’ strapline that puts the Burton Upon Trent location firmly at the centre of its campaign; celebrating its heritage in the spiritual home of brewing – so called because of the town’s brewing history and unique water.
Entrants for the competition, which runs until 31 August 2018, will be asked to enter their details on line at www.marstonsbrewery.co.uk/brew and the competition will feature across all Marston’s Brewery social media channels and in trade publications.
On trade stockists of 2 x 9-gallon containers of any of five Marston’s Brewery beers will receive a POS kit including a pump clip with promotional halo, drip mats and bar runners. Purchasing an additional 9 gallons will earn stockist a dozen branded pint glasses.
The promotion will be communicated on bottles of Marston’s brewery beers in the off trade with promotional neck collars. The Marston’s Pedigree version will also feature new information for drinkers about Pedigree’s recent move into being bottle conditioned, tagged as ‘A-Live Beer’.
Joanne Wyke, marketing manager for Marston’s Brewery beers said: “We want to give one lucky drinker the chance to experience the passion, pride and purpose that we pour into every pint of Marston’s Brewery beer and showcasing our brewery and people are the best way to achieve that.”
The Marston’s Brewery beers range was given a striking new look in November 2016 in a revolutionary departure from its traditional imagery in a bid to attract a new generation of drinkers with Marston’s story in Burton at the heart of the new campaign.
In rejuvenating the positioning and identity Marston’s has invested in new packaging, pump clips, point of sale materials and younger tone of voice to convey a compelling meaning behind each of the brand’s stories – an assertive position that is “100% Burton”.
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Here, Marston’s head brewer, Patrick McGinty explains how to enter – https://www.youtube.com/watch?v=5AG_pFqEaa0
Lisa Harlow Ltd
Mob: 07917 757860
Tel: 01283 820102