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7th August 2020

MERCURY PRIZE-SHORTLISTED SPORTS TEAM COLLAB ON SIGNATURE BREW

‘LONG HOT SUMMER’ LAGER – LAUNCHING AUGUST 2020

East London-based brewery, Signature Brew (www.signaturebrew.co.uk), is on a mission: to revolutionise the quality of beer at live music events. Launched in 2011, Signature Brew is the world’s number one brewery for band collaboration beers, having brewed with Idles, Mogwai, Alt-J, Slaves, Mastodon, Frank Turner, Rodney P, Enter Shikari and many more. This summer sees the launch of Long Hot Summer , a beer brewed with the Mercury Prize 2020 shortlisted Sports Team .

Sports Team have been described as one of the most raucous, electrifying and chaotic acts in the UK. Their critically acclaimed debut album Deep Down Happy , which achieved #2 in the Official UK Album Charts , is 12 scabrous vignettes about the trials and tribulations, the hopes and the dreams, of young Brits. The six-piece have built a large, fiercely loyal and fervent fanbase; coming up on the back of word of mouth hype which drew round the block queues to early gigs at The Five Bells and Moth Club , as well as an momentous Kentish Town Forum headline at the end of last year. Sports Team will be back on the road doing what they do best next Spring, with their biggest UK tour to date as they headline O2 Academy Brixton on 29th April 2021.

The band visited Signature’s Walthamstow brewery, from the Camberwell house they collectively call home, for their first trip out post-lockdown. Having sat drinking in the beer garden at Signature Brew’s HQ, the band worked with the award-winning brew team to create Long Hot Summer . Light, crisp and floral, the lager was dry hopped to add subtle lemon notes, delivering an aroma hinting at freshly cut grass. It doesn’t get more summery than this.

The band explain, “Here at Sports Team we’ve spent years scouring the world for the perfect summer lager. And now, we’ve found it. Meet Long Hot Summer. A zesty helles lager that combines our raw passion for hop blends, with Signature’s brewing expertise. That’s music to your mouth, and money in our pocket. Cheers! ”

Led by founders Sam McGregor and Tom Bott, the Signature Brew team is made up of musicians and music fans alike and – with an unwavering commitment to quality – Signature Brew has channelled the spirit and energy of live music into a brewery that stands for craftsmanship , artistry and passion . Brewed in Walthamstow , enjoyed by beer lovers and music superfans globally, their beers are of unrivalled quality, and they were crowned SIBA’s highly prestigious Brewery Business of the Year 2018 .

Signature Brew co-founder Sam McGregor explains, “We’re super pleased to have brewed this beer with Sports Team, they got really involved with the concept and brewing process. They put as much thought and work into the beer as they do with their music. It’s been a strange summer of cancelled gigs and festivals so everyone needs a pint right now and Long Hot Summer might just be the perfect beer for the season.”

Long Hot Summer is available in 440ml cans with artwork based on the band’s album, Deep Down Happy . The beer is also available in keg at selected bars, pubs and venues. Cans cost £3.80 and are available now via signaturebrew.co.uk/sportsteam

2020’s Covid 19 crisis has seen Signature Brew get creative to keep the beer flowing in people’s homes, creating their now legendary The Pub in a Box, hand delivered in London by musicians who’ve had their tours cancelled (paid London Living Wage ) and delivered via courier nationally. When this all blows over, Signature Brew are also hosting a proper piss up in a brewery , as well as two Skints gigs (their first in E17 for 10 years) as something for everyone to look forward to – we can all raise a glass to that.

As of Saturday 4th July, Signature Brew’s Walthamstow Brewery Bar, Haggerston Taproom and E17 Burger Bar, The Collab,  are all open and pouring fresh pints, including the latest in the summer collection.

Get / link to the beer here: signaturebrew.co.uk/sportsteam

Watch / embed the making of the beer video here: https://youtu.be/4ymzlO-aHdY

Listen to Deep Down Happy here: http://sportsteam.lnk.to/DeepDownHappyPR

NOTES TO EDITORS

SIGNATURE BREW’S RANGE OF PRODUCTS

● NEW: LONG HOT SUMMER – SUMMER LAGER; 4.6% £3.80 per 440ml can

● NEW: SUSTAIN – NEW ENGLAND IPA; 6.5%; £3.99 per 330ml can

● NEW: UNPLUGGED – MICRO IPA; 2.8%; £2.49 per 330ml can

● NEW: C-SHARP – SOUR; 4.5%; £3.15 per 330ml can

● NEW: FESTIVAL – DRY HOPPED SAISON; 4.8%; £3.15 per 330ml can

● PUB IN A BOX – A MIX OF CORE BEERS , Signature Brew glass , beer mat, pub treats , Spotify playlist, the greatest music quiz on Earth; from £25

● ROADIE – ALL-NIGHT IPA; 4.3%, £2.50 per 330ml can

● STUDIO LAGER – PILSNER; 4%, £2.50 per 330ml can

● BACKSTAGE – IPA; 5.6%, £2.50 per 330ml can

● NIGHTLINER – COFFEE PORTER ; 5.7%, £2.50 per 330ml can

● SIGNATURE BREW MERCH : T-shirts, beanies, totes, badges, patches & glassware

For more information, please visit www.signaturebrew.co.uk

Find Signature Brew on social:

● Instagram: www.instagram.com/signaturebrew

● Facebook: www.facebook.com/SignatureBrew

● Twitter: https://twitter.com/signaturebrew