M&S has further bolstered its craft beer portfolio with five iconic craft brews from Denmark’s much-revered, nomadic brewer Mikkeller and Colorado’s iconic Ska Brewing brand.
Hitting shelves on the 20th September in 200 stores, the two brands have been at the forefront of the craft brewing revolution and both offer unique beers, full in flavour and beautifully packaged.
The five beers are imported exclusively into the UK by Euroboozer will be supplied into M&S in partnership with Real Ale (www.realale.com).
The quartet of Mikkeller beers launching include Stick a Finger in the Soil (Pale Ale, 4.6% abv), Hair in the Mailbox (India Pale Ale, 6.3% abv), Wood Will Fall Down (Passionfruit Berliner Weisse, 4.2% abv) and I Don’t Have Red Shrimp (Pilsner, 4.6% abv). The beers are available in 330ml cans with an RSP of £2.50 each.
Making up the new beer launches is Ska Brewing’s Modus Hoperandi – an American-style IPA (6.8% abv) which is available in 355ml cans priced at £2.50.
Euroboozer’s Managing Director, Martyn Railton comments:
“Since signing the exclusive distribution deal with Mikkeller, the interest in the brand has been immense. We are delighted to give M&S the opportunity to be one of the first multiple retailers to stock these amazing beers. Working with Real Ale, the beer buying supplier to M&S and of course the breweries to make this happen has been an absolute joy. We expect the five beers to be extremely popular amongst the retailer’s well-travelled, adventurous and discerning customers.”
Michael Wallis, Beer Buyer for M&S said:
“We’re thrilled to be the first UK retailer to get hold of these brilliant beers. They are both brands I have followed for a few years as the craft beer market has blossomed and I’m very confident they will be a popular with our customers.”
About Mikkeller – www.mikkeller.dk
Mikkeller was set up in Copenhagen in 2006 by maths and physics teacher Mikkel Borg Bjergsø who began by experimenting with hops, malt and yeast at home. Just over ten years later, the brewer and his cutting-edge brand is now much-revered within the craft beer industry for its quality, creativity, consistency and distinctive style.
Mikkel Borg Bjergsø is the world’s most famous and successful nomadic brewer who has built the brand without a brewery but by travelling the world and renting space at other breweries in order to release his unique beers. With specialist Mikkeller beer bottle shops and bars around the world, the award-winning brand has released over 800 beers since its inception with the brews now available in 40 countries.
About Ska Brewing – www.skabrewing.com
Ska was set up by two best mates Dave and Bill in 1995, who discovered that the best way to enjoy quality beer while underage was to brew their own. Over 20 years later, their brewery and beers are loved around the world and the brand is synonymous with the best of American craft beer.
About Euroboozer
Started from the back of an old VW Vento in 2003, Euroboozer was set up by beer lover Martyn Railton, initially importing Austrian brands Stiegl, Schremser and Hirter. The company soon branched out across the Atlantic to bring some of the finest US craft brewers to these shores. Fifteen years on the VW Vento has gone to be replaced with offices and a warehouse in Hertfordshire. Euroboozer now supplies some of the finest food and beverage establishments in the country and their brands are mainstays in almost all of the UKs top craft beer bars and bottle shops.
For further information on the Mikkeller beers or to stock, please contact the Euroboozer on 01923 263335 or visit www.euroboozer.co.uk
Twitter: @Euroboozer
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Editor’s Notes
Full details/descriptions of the new beers launching in M&S include:
Mikkeller – Stick a finger in the soil
Style: Pale Ale
ABV: 4.6%
Description: Hazy golden in colour, this Pale Ale offers a beautiful fruity aroma with citrus fruits and tropical coming to the fore and following right through to the dry, bitter finish.
Mikkeller – Hair in the mailbox
Style: India Pale Ale
ABV: 6.3%
Description: Bright and hoppy IPA with tropical citrus fruit aromas on the nose and a plate bursting with tangy orange and pineapple plus warm pine notes.
Mikkeller -Wood will fall down
Style: Passionfruit Berliner Weisse
ABV: 4.2%
Description: A crisp passion fruit Berliner Weisse with passionfruit, lemon and light bready notes on the nose and palate packed once again with passionfruit but with an acidic backbone and a bright and funky finish.
Mikkeller – I don’t have red shrimp
Style: Pilsner
ABV: 4.6%
Description: A crisp and easy drinking Pilsner with an aroma of fruit and zesty hops. The palate is a blend of orange peel and hay with a floral, slightly bitter finish.
Ska Modus Hoperandi
Style: IPA
ABV: 6.8%
Description: A mix of citrus and pine that will remind you of the time you went on a vision quest and woke up in a pine grove full of grapefruit trees. An American-style India pale ale with a deep golden-orange colour. Bitter and hoppy, with a surprisingly smooth finish, this beauty pairs well with strong, spicy foods such as curries and Thai cuisine. Also works well with smoked or grilled meats, and for dessert, try alongside cheesecake or crème brulee.
Further information:
Sam Houston
Hungry Communications Ltd
Office Tel: 0203 605 7978
Mobile: 07735 420182
Email: sam@hungrycommunications.co.uk