Molson Coors Beverage Company has agreed a three-year deal to become the principle beer and cider supplier to the True North Brew Co.
The agreement means that Molson Coor’s best-loved beer and cider brands, from Pravha, Madri Excepcional, Staropramen, Blue Moon, Aspall Cyder & Rekorderlig , will be sold in all 12 of True North’s venues across Sheffield, Barnsley and Derbyshire.
The new deal also follows the recent success of a brewing agreement between the two companies, which began in April, which enabled True North to make Stones Cask Bitter, marking the first time in more than 30 years the beer had been brewed in its original home of Sheffield.
Ross Percy, regional on-trade director for Molson Coors, said: “True North operates some of the most exciting venues in the North of England and we’re building a really important relationship with them.
“The success we’ve had with the relaunch of Stones Cask Bitter makes extending our partnership a natural step forward for both parties. Once reopened after the lockdown, True North will offer its customers an unbeatable combination of some of the nation’s best-loved beer and cider brands and its own selection of fantastic locally produced beers and spirits.”
Sean Kelly, Finance Director at True North Brew Co. said: “We are committed to offering our customers an exceptional food and beverage offering across the True North Brew Co. group.
“Through their dynamic brands, we believe that Molson Coors are the ideal partner to assist us in continuing to offer a great variety of beer and cider in all of our venues.”
The Molson Coors brands included in the deal range from Coors Light, Pravha, the newly launched Madri Excepcional, Staropramen, Blue Moon, Aspall Cyder and Rekorderlig depending on the venue.
They will be sold alongside the original recipe Stones Cask Bitter, the UK’s best-selling bitter in the 60s and 70s, which is exclusively available at True North venues.
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have six breweries, with our UK home in the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK & Ireland includes Pravha, Staropramen, Blue Moon, Offshore, Franciscan Well Chieftain IPA and Archway Lager, Rekorderlig, Aspall Cyder and Pip & Wild, alongside popular favourites Coors, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar. Bodega Bay and Miami Cocktail Company are Molson Coors’ latest additions to Molson Coors’ ready-to-drink portfolio.
Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors
Press release issued by Citypress on behalf of Molson Coors Brewing Company
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