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3rd April 2023

Molson Coors extends national distribution deal with SALT

Molson Coors Beverage Company has extended its national distribution deal with West Yorkshire Craft Brewery SALT for a further three years. 

Molson Coors will distribute the brewery’s range of award-winning craft ales, including LOOM Pale, Jute Session IPA and Huckaback NEIPA, in the on-trade, where craft keg ale is going from strength to strength. Over the past year, the category has increased in value by 28% in the on-trade1. 

SALT has been a successful addition to Molson Coors’ portfolio of premium beers, which also includes Madri Excepcional, Staropramen and Pravha. Since announcing its first deal with Molson Coors in 2022, SALT has increased its distribution footprint across the UK five-fold.  

SALT, which is known for its roots in Saltaire, West Yorkshire, was founded in 2018 by Jamie Lawson, with a mission to shake off the label that craft beer is only for connoisseurs by brewing beers that appeal to a wide range of consumers. 

Since its launch, SALT has won numerous awards for its beers, including several national gold medals for its beers at the SIBA Independent Beer Awards and World Beer Awards.  

It also operates a number of highly celebrated taprooms across West Yorkshire, Sheffield and London, winning The UK’s Best Independent Craft Brewery Taproom (SIBA) in 2020, and was a world finalist in The Society of British & International Interior Design’s awards in 2019. 

Jamie Lawson, Founder of SALT, said: “This exciting distribution deal allows us to continue our strong trajectory as we move towards our ambition to become one of the UK’s leading craft breweries. We are immensely proud of where we have come in just four and half years. “This close partnership with Molson Coors allows us to continue that growth in the national on-trade, winning listings with some of the finest outlets in the UK while remaining an independent craft brewer.” 

Martyn Cozens, UK On Trade Sales Director at Molson Coors, commented: “SALT has been the perfect extension to our already strong portfolio of premium beers. Craft ale continues to entice consumers across the UK that are looking for new experiences and great tasting beers, and the SALT brand delivers on all fronts.

“At the heart of the craft category is the ongoing need for innovation and new styles. We’ve been impressed with not just the speed at which SALT have brought products to market but the unrivalled quality of its drinks such as Loom Pale. “We look forward to our continued relationship with this pioneering brand and to seeing how the craft category evolves over the next three years of this successful partnership.” 


Notes to Editors 

About Molson Coors 

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.  

Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar.  

Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our ImPrint and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit or on Twitter through @MolsonCoors.  

About SALT 

SALT North was founded in 2018 with the aim of creating a modern, accessible brand, embedded in the local community of its UNESCO World Heritage Village home of Saltaire. They strive to produce exceptional, hop-forward beer and couple this with a valuable brand experience. Their purpose is to create pleasure through beer and craft beer is their means to impact people above and beyond their tastebuds. They are proud of their Yorkshire heritage and their location inspires them, helping them to tell their story through progressive beer that tastes great. 

For further information, please contact James Yapp at Citypress via