Latest addition to the Blue Moon family taps into demand for new exciting flavours
Molson Coors Beverage Company has launched Blue Moon Mango Wheat into the UK off-trade, following its resounding success in the US market.
The craft beer segment is predicted to grow in volume and value over the next five years[1], and the latest addition to the Blue Moon family, which includes Blue Moon Belgian White, will further tap into the growing demand for exciting new flavours and more premium beer options.
With an ABV of 5.4% and a cloudy, yellow-orange coloured ale with a rich white head, Blue Moon Mango Wheat’s distinct ripe mango flavour and aroma is balanced with a light biscuit maltiness and hints of honey sweetness. The new variant has a sweet, tropical taste inspired by freshly cut mangoes enjoyed on the beaches of Puerto Vallarta, Mazatlán and Cancún in Mexico.
Currently available on Amazon in 12x330ml, Blue Moon Mango Wheat will launch in Tesco stores nationwide from September, with plans to further rollout the brand across the UK off-trade. As part of its long-term strategy, Molson Coors also plans to take the brand to the on-trade in 2021.
Charlotte Revill, Blue Moon Brand Manager at Molson Coors, said: “Blue Moon is a market leader in the wheat beer category, and we’re seeing the popularity of this segment of the market continue to increase[2] as consumers look for exciting new flavours, which have a more premium, craft feel.
“We expect its fruity, mango taste to prove extremely popular with existing and new customers alike, as it provides a clear point of difference from anything else on the market. We are always looking for ways to evolve our portfolio to tap into consumer trends, and we believe this new variant ticks all of these boxes – we look forward to seeing it on shelves, and eventually behind bars, across the UK.”
ENDS
For more information, contact rebecca.hart@citypress.co.uk
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have six breweries, with our UK home in the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK & Ireland includes RTD cocktail brand Miami Cocktail Company and hard seltzer brand Bodega Bay, as well as Pravha, Staropramen, Blue Moon, Offshore, Franciscan Well Chieftain IPA and Archway Lager, Rekorderlig, Aspall Cyder and Pip & Wild, alongside popular favourites Coors Light, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar.
Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors