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7th August 2023

Molson Coors scores exclusive pouring rights with Derby County

Derby County Football Club has named Molson Coors Beverage Company as its exclusive alcohol pouring rights partner for the 2023/24 season.

The deal will see Carling, the UK’s number one lager brand, Madri, Carling Black Fruits, and Sharps’ Atlantic Pale Ale, Doom Bar and Cold River Cider on sale at all public bars during every Derby County home game at Pride Park Stadium.

Supporters will be able to sample the new range from the first day of the new season on Saturday 5th August when the Rams take on Wigan Athletic in their EFL League One opening game. Supporters will also have the option of using a ‘Carling fast lane’ where faster pouring dispensers will enable bar staff to serve the crowds quickly.

Carling has also been named as the flagship alcohol brand for the stadium, with branding around the concourses and perimeter advertising.

Continental-style pilsner Staropramen will be offered alongside Carling, Carling Black Fruits, and Sharps’ Atlantic Pale, Doom Bar and Cold River Cider in the various hospitality lounges, suites, and boxes.

Lisa Biesty, Head of Regional Partnerships and Matchday Hospitality at Derby County, said: “We are delighted to welcome Molson Coors to Derby County as our exclusive alcohol pouring rights partner. We went through an extensive tender process following the end of last season and Molson Coors’ came out as the clear favourite, not just because of the great beer brands our fans will get to enjoy, but because of how excited their team were to work with us. It’s a business that is clearly passionate about its relationship with football.”

Lee Willet, Carling brand director at Molson Coors Beverage Company, said: “The Carling brand has a long history of supporting football, from grass roots to the professional game, becoming the first brand to sponsor both men’s and women’s FA Cups last year. This new partnership with Derby, a club with 139 years of footballing heritage, is another opportunity for us to connect with the football community and we can’t wait to see fans enjoying a pint of Carling while cheering on the Rams this season.”

Carling became the official beer of the Men’s and Women’s’ FA Cups in March 2023. The agreement with Derby comes shortly after a similar deal with League 2 team Notts County, the oldest professional football club in the world.


Notes to editors

Molson Coors has been brewing beverages that unite people to celebrate all life’s moments for over two centuries and produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on their employees, consumers, communities, and the environment is reflected in Our Imprint and our 2025 sustainability targets.

More details on Molson Coors can be found on

Contact: Sam Wardell,

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