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19th October 2023

‘Money can’t buy’ prize offers the chance to attend Jürgen Klopp Q&A

ERDINGER Weissbier, the classic wheat beer brewed in Bavaria since 1886, is offering one lucky winner and guest the chance to attend a question and answer session with Jürgen Klopp. The winner will also enjoy a two night stay in Liverpool whilst a further 1,500 competition entrants will receive a special edition ERDINGER pint glass.  

Jürgen Klopp was named as an ambassador for German wheat beer brewery ERDINGER Weissbräu in March 2020 and has starred in a series of adverts for ERDINGER Weissbier. In the adverts, Jürgen implores people to ‘Never Skim an ERDINGER’ and not to forget ‘the best bit’ – the last few drops in the bottle that complete ERDINGER’s unique flavour, cloudy appearance and lively aroma. The competition to join Jürgen for a Q&A will run on neck collars placed on 500ml bottles of ERDINGER Weissbier in grocery stores and supermarkets until 12th November, or until stocks run out.

Launching the promotion, Peter Gowans, UK Country Manager for ERDINGER explained “Since announcing Jürgen Klopp as an ERDINGER ambassador we have come to realise just how well loved he is and how he is respected by people around the UK, even by some of the most fervent opposition football fans. He connects with people because of his easy-going and pragmatic approach to life and we hear time and again that he’s one of the people would most like to have a chat with over a pint in the local pub. Now ERDINGER can make the dream of joining him for a Q&A session a reality for one lucky fan who will also spend two nights in Liverpool to soak up the atmosphere and culture of this exciting City.”

To enter the competition, people must buy a 500m bottle of ERDINGER Weissbier on sale in supermarkets around the UK*, scan the QR code on the neck collars placed on the bottles and complete a simple entry form. One winner will be drawn at random after the closing date of 12th November, with proof of purchase required to claim the prize.

A further 250 runner-up entries will be drawn each week of the competition, with each receiving a special edition glass featuring an image of Jürgen Klopp pouring out ‘the best bit’ from his bottle of ERDINGER.

“This ERDINGER Weissbier competition really does offer a money can’t buy experience for the winner” continued Peter Gowans. “If anyone has ever wanted to ask Jürgen about the benefits of the 4-4-2 system, how the off-side rule works, what he loves about British pubs or why you should never skim an ERDINGER this is their chance to get an entry in whilst enjoying a refreshing glass of ERDINGER Weissbier.”

Promotional bottles of ERDINGER Weissbier will be on sale in usual stockists from 2nd October. Full T’s & C’s are available from Terms and Conditions – Erdinger Weissbier Neck Collar Promotion.

– ENDS –

* Excluding Northern Ireland

Facebook: erdingerGB



For further information:                               Kate Hempsall

+44 (0)7534 190241


About ERDINGER Weissbräu 

ERDINGER Weissbräu is the largest family-owned wheat beer brewery, established in 1886 in the town of Erding, Bavaria, on the outskirts of Munich. For over 130 years, the outstanding quality of ERDINGER wheat beers has been rooted in their passion for Bavarian brewing skills and they have always brewed exclusively in Erding. Every bottle is filled according to the strictest quality standards before being distributed to its final destination in one of over ninety different nations.

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For further information:                               Kate Hempsall

+44 (0)7534 190241

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