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7th September 2022

Moor Celebrate Oktoberfest and the return of a Hero

Bristol’s pioneering craft brewer Moor Beer Company have summoned an old friend to help celebrate September in style.

The illogical month is upon us so we thought we’d embrace it with all our might. Oktoberfest kicking off in September is always a fun one. You can read about the history elsewhere, but as it involves celebrating with great German style beer, we wanted to flex our Reinheitsgebot muscles a bit more.

Everyone knows our rustic 4% Lager Kellerbier is considered one of the finest and truest in the land, and that we have an unusually strong affection for our 4.2% pale Smoked Lager. Adding to those, we’re bringing you a true to style 5.8% Fest Bier, horizontally lagered and naturally carbonated with live yeast as usual. It’s a technique and level of attention to detail seldom seen on our shores, so if you want to join the celebration but can’t make it to Munich, this is as close as you’ll get. Stare at the label long enough and you’ll hear the oompah band playing. Unlike in Munich, we recommend that you drink more of our Fest Bier than you wear

Fest Bier is available in 440ml Can and 30 Litre Keg

Another favourite German style of ours is a traditional wheat beer. We get a lot of requests for our old session Hopfenweisse, Claudia, but as awesome as it is, it feels more craft than trad. Sometimes you want that coating mouthfeel and aroma of bananas and cloves, and this is one of those times. Our new Hefeweizen hits all those spots, and at 5.1% sporting a fantastic label, you can extend that late summer drinking a bit longer into early autumn.

Hefeweizen is available in 440ml Can and 30 Litre Keg

Our final release for September isn’t new at all, but it is the beer we get the most requests to resurrect. Much like the Avengers, death is only a temporary state until the chant from the fans becomes too loud to ignore. Springing back to life for a limited time is our much beloved hero, not seen since 2019 – So’Hop. If you’re new to beer, our 4.1% Galaxy Golden Pale Ale, So’Hop, was the alter ego to Resonance (the artist formerly known as Nor’Hop). When the two occupy the same universe strange things can happen to the continuum, so when Thanos snapped his fingers So’Hop met her end. But she has hopped back to life in a very spectacular looking way worthy of an Oscar. Get as much of her as you can before she heads back off to a parallel universe.

So’Hop is available in 440ml Cans, 9 Gallon Cask and 30 Litre Keg.

All these specials are available from 19th September, direct from the brewery or via a range of wholesalers. Pre-Orders being taken now.


Images for use are available via the below links:
Fest Bier Images
Hefeweizen Wheat Beer Images
So’Hop Galaxy Pale Ale Images

Notes for Editors:
Moor Beer was reborn in 2007 when Californian Justin Hawke purchased the defunct business and created what has become one of the world’s top rated breweries. Named from the Levels and Moors area of Somerset where the brewery originated, Moor Beer moved to central Bristol behind Temple Meads Rail Station in 2014 where we have a Tap Room and shop and host brewery tours.  In 2017 we expanded our reach further by opening a second site on London’s Bermondsey Beer Mile.
We have a simple philosophy at Moor – our beers are always live, always natural and always vegan friendly. Natural fermentation and carbonation with live yeast is at the heart of everything we brew. We firmly believe that live beer has a unique texture, fullness of flavour and softness of mouthfeel that can’t be replicated by faster, cheaper brewing methods. Leaving live yeast and other flavour compounds in beer enhances aroma, flavour, appearance and mouth feel. It also makes the beer vegan friendly. Our belief that adding isinglass finings to beer has a negative impact on quality is why we pioneered the unfined natural vegan beer movement in the UK.

For Moor, beer is about flavour, drinkability and enjoyment, a philosophy we combine with inspiration that has come from living around the world and working with different beer styles and techniques. We take the German, naturally hazy philosophy, combine it with the American flavour-forward approach to brewing and the British secondary refermentation tradition to create beers that are full flavoured, often hoppy, but always incredibly balanced and drinkable.

All our beers are brewed and packaged the same way for a full natural conditioning in all our formats – cask, keg, can and bottle. This means you get the same awesome beer unfined, unfiltered and unpasteurised whether you’re drinking it in the pub or on your journey.  Our beers pair particularly well with good food, good company, good times and good music. Live life, drink live!

Press release from Moor Beer.

For further information, please contact 01179 414460 or