Moorhouse’s Brewery will roll out a new ‘witchy wonderland’ cask beer for the festive celebrations.
Seasonal brew Ice Witch (4.3%abv) – trialled last year – makes its full debut as a ‘light golden tipple with easy drinking bitterness’. Brewed with pale Maris Otter malt and hopped with the much sought American Citra variety it showcases the hop’s characteristics of tropical fruits, mango, passion fruit and pineapple. An imaginative seasonal pump clip gives strong bar presence. The brew, which replaces Lap Prancer, was well received last year when first rolled out for the Wetherspoon’s estate. This year only 500 brewer’s barrels will be brewed due to the scarcity of the Citra hop.
Managing director David Grant said: “Ice Witch will kick of the festivities on a slightly tropical note to offer a tasty alternative to the often heavy tipples of the winter months. At a reasonable strength it will be suitable for a jolly social night in the pub or provide an ideal foil to the richer festive meals.
“It is the latest in a range of innovative specials produced this year to support free trade publicans. Over Christmas and New Year we predict that discerning drinkers will warmly welcome Ice Witch, but once the 500 barrels are gone there will be no more due to the shortage of Citra hops. So it’s strictly first come, first served and we recommend early ordering.”
And this year the acclaimed ‘Pendle Witches’ brewer is set for a cracker of a Christmas as production is ramped up to meet nationwide demand for award winning core ales such as Pride of Pendle, Black Cat and Blond Witch. The Burnley brewery has just enjoyed a record 600,000 pint Halloween season as its beers reached pubs throughout the UK with leading pub companies and wholesalers
The £4.2m brewery complex opened in 2011 to trebled production capacity to some 288,000 pints (1000 brewer’s barrels) a week. A visitor centre bar and hospitality suite were also offer a venue for both corporate and private celebrations at Christmas and all year round. Ends / ref:MHPR Ice Witch
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Note to editors: Moorhouse’s has won more brewing awards than any other brewer of its size and directly supplies several hundred free trade customers throughout the North of England and Midlands and the famous Pendle Witch brands are also distributed nationally via wholesalers and leading pub companies. Black Cat scooped Camra (Campaign for Real Ale) Champion Beer of Britain 2000, while Pride of Pendle claimed the Champion Cask Ale title at the Brewing Industry International Awards (BIIA) 2004.
For further information contact Steve Hobman at Rhino Public Relations: 01829 250502/Mobile 07751 578605 or visit www.moorhouses.co.uk