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13th June 2012

Moorhouse’s casts ‘White Mist’ spell

Moorhouse’s enthusiasts will enjoy another cask ale treat next month with the release of the latest special brew.

Golden ale White Mist (4.2%abv) will make its debut appearance for July as the latest in this year’s new seasonal range. The award winning ‘Pendle Witches’ brewer describes the brew as: “Golden coloured with a creamy head, luscious honey nose with a hint of hop. A full generous mouth-feel, citrus fruit and honey with a refreshing dry finish.”

Managing director David Grant said: “White Mist is a cracking brew, another great addition to our new seasonal ales range. We believe it will appeal both to novice cask ale drinkers looking for a tasty and refreshing summer brew as well as our established fans – who we know look forward to our special releases each month.”

The launch of a new £4.2m brewing complex in Burnley last year trebled the former production capacity at the North West’s leading dedicated cask brewer to more than 1000 barrels a week – 15 million pints a year. This means special ales can now be brewed each month to create new brews and bring back old favourites such as Old Boss Bitter which was rolled out for June.

Ends/MHPR- White Mist


Notes to editors:

*Moorhouse’s has won more awards than any comparable brewer, including Black Cat voted Camra Supreme Champion Beer of Britain 2000. Last year Black Cat also took gold in the Standard Strength Cask-Conditioned Ale category of the Brewing Industry International Awards (BIIA). Moorhouses’s brands pay tribute to the legend of the infamous witches of imposing landmark Pendle Hill, near Burnley.

Founder William Moorhouse established his drinks manufacturing business in Accrington Road, Burnley, and Lancashire in 1865. Originally it produced mineral waters and then low strength hop bitters for Temperance Movement bars. Moorhouse’s began full strength brewing in the 1970s and in the eighties Manchester businessman Bill Parkinson bought the then ailing brewery ‘because he liked the beer’. Now, Moorhouse’s directly supplies several hundred pubs throughout the region and in Yorkshire, while distributing nationally via leading wholesalers and major pub chains.


For further information contact: Steve Hobman, Rhino Public Relations: 01829 250502/ 07751 578605. email: