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Morgenrot Launch Sleeman Railside Session Ale

 

Leading UK drinks importer Morgenrot has strengthened its range of beers from Canada’s iconic Sleeman Brewery in time for City Beerfest celebrations with the addition of its Railside Session Ale.

 

The new arrival from the Sleeman brewery was showcased along with its famous Honey Brown Lager at the Canada 150 Day celebrations taking place at Trafalgar Square on Saturday 1st July. The event celebrating Canada’s 150 years of heritage featured the best of Canadian food, drink, music and entertainment.  www.facebook.com/events/1278023265621852/

 

Following this momentous occasion, the Sleeman team will then be heading to the City Beerfest on Thursday 6th July in the historical Guildhall Yard where the Railside Session Ale will be pouring once again. www.citybeerfest.org

 

Available in 30L key kegs (with a list price of £106 each) in time for the summer, legend has it that the wild hops growing alongside the train tracks leading to the original Sleeman brewery were the inspiration for this distinctly hopped tipple with a refreshing taste of history.

 

Railside Session Ale (4.2%) – an amber ale with a distinct hop flavour, medium body and a white lacy head. The combination of Galaxy and Cascade hops give this beer a fruity-citrus, slightly grapefruit aroma with a balanced body from a blend of Canadian 2 row pale and crystal malts. The lower alcohol and crisp finish make this a very drinkable, “session-able” addition to the Sleeman family.

 

John Critchley, Morgenrot’s Commercial Director, said:

 

“We’re thrilled to extend our range of Sleeman beers and with Canada Day celebrations and City Beerfest, it’s the perfect way to drive brand awareness and trial.  The easily quaffable ale has a fantastic story behind it and a full-flavour and crisp finish so it’s a great easy-drinking beer for summer.”

 

Sleeman Brewery

 

Despite being Canada’s third largest brewing company, Sleeman retains a craft minded vision.  The company dates back to 1834 when John H Sleeman arrived in Ontario from Cornwall where his family were previously pirates.

 

By 1851 he was supplying small 100 barrel batches from his third brewery in Guelph, Ontario, the location chosen for its pristine water supply. In 1933 the brewery closed, having been sold by the family whose liquor licence was revoked and who had to pay fines incurred for bootlegging beer for Al Capone across the US border during the prohibition.

 

John W Sleeman – the great, great grandson of John H – who had run an English pub in Canada

and started a company importing world beers reopened the brewery in Guelph in 1985. Original brewing recipes have stayed within the family and these form the basis of Sleeman’s portfolio of beers.

 

Morgenrot

 

Established in 1970, Manchester-based Morgenrot supply a sublime selection of wines, beers, ciders and spirits nationally including Krombacher,  Pang Pang, Quilmes, Windhoek Tucumen, Tribaut, Loxarel, Supper Club and Vallemajor to name a few. With a core specialism in Spain, Morgenrot now has the finest range of Catalan, Basque and Spanish craft beers alongside the country’s on-trend wines, sherries, sidra and water.

 

For more information or to stock any of the Sleeman Brewery beers, contact Morgenrot on (0845) 070 4310, email enquiries@morgenrot.co.uk or follow on Twitter @Morgenrot_Group.

-ends-

Further information:

Sam Houston

Director

Hungry Communications Ltd

21 Seely Road

London

SW17 9QP

Tel: 0203 605 7978

Mob: 07735 420 182

Email: sam@hungrycommunications.co.uk

www.hungrycommunications.co.uk

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