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6th May 2015

Most Expensive Veg in the World to Hit the Capital’s Plates

On May 8, the London Brewers’ Alliance is performing the ultimate farm-to-fork feat by picking & delivering lavishly expensive hop shoots from Kent to the capital’s diners in just a few hours.


A HOST of London’s leading restaurants are rising to the London Brewers’ Alliance’s challenge to create dishes, almost on the spot, using the world’s most expensive vegetable – hop shoots.


Known to sell for nearly €1,000 per kilo[1] on the continent, the shoots are so expensive due to a labour-intensive picking process and extremely short growing season.


The initiative, called the London Hop Shoot Festival (@londonhop), provides the luxury delicacy – for free – to pubs, bars and restaurants and is designed to raise the profile of its member breweries and how delicious their beers can be when paired with food.


Venues that have signed up to the scheme include restaurants such as Fera at Claridges, Duck & Waffle, Gauthier, The Dairy, Alyn Williams at the Westbury, The Manor and Quality Chop House alongside a host of pubs & bars such as The Drapers Arms, The Bull in Highgate, The Florence in Herne Hill, The White Horse in Parson’s Green, Powder Keg Diplomacy, Temple Street Brewhouse in the City, The Bell in Walthamstow and The Hop & Berry in Islington.


Commenting on the initiative, London Brewers’ Alliance spokesperson Peter Haydon says: “Hop shoots give you not only the promise of something tasty to eat in the short term but the long-term prospect of the bine[2], from which they come, producing glorious hops to use in the making of beer.


“The idea is not only to showcase how delicious hop shoots are but to get restaurants thinking a little more about beer and its diverse potential as a food pairing and with nearly 80 breweries in Greater London alone, there are certainly plenty of brews to choose from.”


The initiative’s flying hop ambassador, beer & food expert Melissa Cole, adds: “Similar to asparagus in flavour, but with a slightly earthy element, hop shoots are delicious simply steamed & tossed in seasoned lemony butter; used like samphire in a delicate seafood risotto or you can even pickle them for use all year round.


“And there is a world of potential London-brewed beer matches for any hop shoot dish, whether it’s a light, lemony golden ale for the more simple preparations to intricate saisons and beyond to counterpoint more complex dishes.”


Notes to editors

Social media account details:

Tw: @londonhop


IG: Londonhopshootfest              High res photos will be downloadable from Flickr: londonhopshootfest


For further information please contact:

Melissa Cole on 07798 568400 or or Peter Haydon on 07973 465081 or




[2]Bine is the correct spelling for the climbing plant of the hop



Central London
Fera at Claridges Mayfair
Alyn Williams Mayfair
Gauthier Soho
City & North
Duck & Waffle City
Quality Chop House Clerkenwell
Hop & Berry Islington
Drapers Arms Islington
The Bull Highgate
The Bohemia Finchley
Temple Street Brewhouse City
The Bell, Walthamstow Walthamstow
The Rosemary Branch Islington
The Smokehouse Islington
The Beehive  Tottenham
The Manor Clapham
The Dairy Clapham
The White Horse Parson’s Green
Red Lion Barnes
The Candlemaker Battersea
The East Hill Wandsworth
The George & Dragon Acton
Smokehouse Chiswick
The Florence Herne Hill
The Royal Albert New Cross
The Prince Arthur  London Fields
The Shacklewell Arms Dalston
Pub on the Park London Fields
The Approach Tavern E2
The Adam and Eve  Homerton



Melissa Cole – Beer writer, sommALEier & Certified Cicerone®
M: +44 7798 568400

Tw: @melissacole

Author of Let Me Tell You About Beer

Imbibe magazine Educator of the Year 2013