A new set of awards has been launched to recognise the very best in beer marketing.
The brainchild of beer writer, Pete Brown alongside industry marketeers, Jo Miller and James Cuthbertson, the Beer Marketing Awards will celebrate the marketeers and creative teams behind the brands.
The awards are open to all brewers with a presence and focus in the UK. The awards will recognise excellence in the following categories:
• Best advertising campaign – print
• Best advertising campaign – broadcast
• Best use of social media
• Best branding / design
• Best public relations campaign
• Best use of competitions
• Best integrated campaign
• Best stunt / guerrilla marketing
• Best B2B campaign
• Best website
• Best use of sponsorship
From these, an overall winner will be announced as well as an award for ‘Outstanding Individual achievement’, which will highlight the individual who, in the minds of the judges, has had the most impact in the way beer is marketed in the UK. The judges, lead by beer writer, Pete Brown, include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.
Pete Brown said: “Whether you’re a mainstream lager brand creating a large scale TV advertising campaign or a microbrewer pouring your creativity into social media, in the modern market it’s not enough to simply brew a great beer – it needs to be communicated and presented to the drinker in the most compelling and attractive way possible.”
Jo Miller added: “The beer market is at the forefront of multi-channel marketing and is widely recognised as innovating in the social media space – to create an awards event to celebrate this seemed like an obvious step. We expect the event to reward the best in the business, whilst at the same time, being a great excuse to get likeminded individuals to get in a room and share our passion – great beer”.
James Cuthbertson said: “We’re seeing levels of growth in the beer sector that are unthinkable in other areas of the hospitality sector. We’re also enjoying a better standard of product in both the on and off trade than at any time before, with inspiration from the history books, innovation from other countries and the rise of some great brewers from our own shores. We are also seeing brands large and small, working hard to capture the enthusiasm and spend from a new brand of beer drinker”.
Details of how to enter can be found at www.beermarketingawards.co.uk with a closing date for entries of 23rd Jan. Winners will be announced at an event on 14th April 2015 at the Truman Brewery, Brick Lane, London.