Premium pilsner brand Bumble Beer kick starts its crowdfunding campaign by aiming to grow an expansive new habitat for the bees
Bumble Beer, the beer brand with an eco-friendly mission, is announcing its Indiegogo crowdfunding campaign to raise £50,000 by setting the ambitious goal of planting one million square meters of wildflowers to help save the bees. Backers can register their pre-launch interest now, with the campaign going fully live on the 15th March and remaining so for two months.
The brand’s first product out the gate is The Pollinator, a 5% premium pilsner, brewed with the finest ingredients and sourced from organic suppliers to ensure no bee killing pesticides are used. The ethically conscious brand has a sustainable outlook at every stage of the brewing and product process, with one example being its wildflower coasters, included alongside its beer crates, that contain approximately 30 wildflower seeds.
With 97% of Britain’s wildflower habitats destroyed since WW2, Bumble Beer hopes to have a direct impact on this and help support the world’s pollinating friends. Every time their customers post a tagged twitter photo of a planted coaster, they will receive a 10% discount code for their next purchase on their site.
Jason Winter, Founder of Bumble Beer said: “Having been passionate about craft beer and the environment for over a decade, I’m incredibly excited to finally get our first Bumble Beer product off the ground! When I stumbled upon the packaging concept I realised I could do something really innovative and positive to the environment, so I hope people see the value in what we are trying to achieve and join our beer loving, bee-friendly revolution.
Backers of Bumble Beer will obtain redeemable vouchers, of between £5 and £100 to use on the site, and have the opportunity to be a part of an ecoconscious, beer loving community who care deeply about flavour, quality and doing their bit for the environment. The investment will help kick start brewing activity, accelerate brand growth and continue the drive for new eco-beer innovations.
To view details of crowdfunding campaign visit the launch page here: www.indiegogo.com/projects/bumble-beer-the-bee-saving-beer–2 or the Bumble Beer website here: bumblebeer.net.
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For further information or arrange an interview with founder Jason Winter, please contact: Miguel Casais at Miguel@reignsupreme.uk
or call (+44) 7846 565 834.