New IPA from Charles Wells continues voyage of discovery for fans of Charlie Wells beers

Charlie Wells Triple Hopped IPA, the new beer from Bedford’s Charles Wells, brings a modern take on a traditional IPA and offers an exciting alternative for today’s beer drinkers, whatever their current beer of choice may be.

The beer, launched at Craft Beer Rising on 26 February 2016, compliments the already popular Charlie Wells Dry Hopped Lager which has received enthusiastic feedback mirrored by an encouraging first year sales performance following its introduction last year.

Master Brewer, Chris Reid, developed Charlie Wells Triple Hopped IPA after extensive research into original IPA recipes: “I wanted to go back to the history books to deliver a really authentic beer, so spent a lot of timeresearching brewing archives, looking for traditional malt and hop recipes and working out how best to evolve them for modern tastes.

“Working with our hops suppliers I arrived at a blend of Galaxy, Simcoe, and Goldings hops, alongside various lighter malts, to create a traditionally bitter and hoppy IPA with a soft, modern tropical flavour.

“But apart from its characteristic taste there are a couple of other things that I really love about this beer. The first is that the colour absolutely draws you in. It’s so sparklingly clear and is a beautiful light copper colour with gentle effervescence that the IPA is a seriously tempting pint. Secondly the beer is very drinkable. This sounds obvious but a lot of beers are so hoppy that the appeal doesn’t last beyond the first half pint or so. Charlie Wells Triple Hopped IPA is brewed with heaps of hops but its minerality ensures that you’re not over-powered by the hops. This comes from the natural mineral water from the artesian well sunk by Charlie Wells himself, which we have Burtonised for this IPA recipe.”

Charlie Wells Triple Hopped IPA is a genuine English IPA that typifies the distinctive character beers pursued by today’s drinker. It will initially be available in Charles Wells managed and tenanted pubs with wider distribution following. A 500ml bottle is available for off-trade stockists with a listing in Asda confirmed from April. On-trade customers can order keg and 330ml bottles and Matthew Clark has already signed up for the beer.

The character of Charlie Wells is a modern take on the brewery’s founder Charles Wells who joined the Merchant Navy at 14, sailing around the world for 20 years, before settling down in Bedford, and purchasing a brewery and 36 pubs in 1876. The bearded, modern, Charlie is adorned with several tattoos that represent key aspects of Charles Wells’ 140 years of brewing heritage.

ENDS

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For release: Friday 26^th February 2016

For further information, contact: Kate Hempsall, Head of Communications
Charles Wells
01234 279209/07976 941958
Kate.hempsall@charleswells.co.uk

Notes to editors:

· Charles Wells Brewery was established in 1876 when its eponymous founder returned from a career in the Merchant Navy and bought a brewery and 36 pubs at auction
· Charlie Wells Triple Hopped IPA joins other famous brands from the Bedford brewery including Bombardier, Young’s, Courage and McEwan’s
· More information about Charles Wells is available on the website at: http://www.charleswells.co.uk

Kate Hempsall
Head of Communications
Charles Wells
T: +44 (0)1234 279209
M: +44 (0)7976 941958
Ext: 2209

http://www.charleswells.co.uk
http://www.charleswellspubs.co.uk
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