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26th April 2022

New Listings For Fropical Ferret

Fruity IPA from Badger Beers Targets Summer Sales

Fropical Ferret, the light and hoppy ale from Badger Beers, is expanding its distribution in the grocery sector, with new multiple retailer listings as the brand’s peak summer sales season looms.

The 4.6% ABV fruity IPA will be available in more than 220 Tesco stores from May, as well as in 200 Asda stores from the start of June. Fropical Ferret is already sold in close to 400 Sainsbury’s, Waitrose and Morrisons stores, as well as through Ocado.

Matt Woodhouse, Drinks Marketing Manager at Badger Beers said: “Fropical Ferret tastes great when served chilled, so although it’s a great year-round beer, it really comes into own in warm weather.

“We’re delighted to have secured additional listings with leading supermarkets for Fropical Ferret in time for summer. Enjoyed relaxing in the garden or matched with a burger from the BBQ, our fruity Dorset IPA delivers wonderful tropical flavour notes when served from the fridge.

“Many younger beer drinkers prefer lighter, hoppy chilled IPAs to a standard lager when the sun shines. Our brewing team have crafted an ale that meets today’s market trends, while still appealing to Badger loyalists who appreciate the full-flavoured traditions of a distinctive ale from Dorset’s traditional family brewer.

“Sales of Fropical Ferret were strong following its launch last spring. It quickly became one of last year’s Top 5 and fastest growing product launches in the Premium Bottled Ales category*. With wider distribution than ever, we’re expecting even higher demand this summer.”

Fropical Ferret is a fruity IPA, bursting with tropical passion fruit and mango flavours, combined with American Amarillo and Centennial hop notes. It has an RRP of £1.80 for a 500ml bottle.

*Neilsen value sales MAT Premium Bottled Ales NPD to 26 March 2022

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 Notes to editors

  • Badger Beers have been brewed in Blandford, Dorset since 1777 by independent regional family brewers, Hall & Woodhouse, who also own around 180 pubs across the south of England. The business is now under the stewardship of the seventh generation of the Woodhouse family.
  • The Badger range of characterful, award-winning beers have widespread, national distribution, with listings in all major supermarkets and in thousands of independent grocery and specialist drinks stores, as well as with leading wholesalers and cash & carry outlets.
  • The Badger portfolio includes established, well-known ales including Golden Champion, Fursty Ferret and Tangle Foot, which are among the UK’s Top 10 fastest-growing PBA (premium bottled ale) brands.
  • More recently, Hall & Woodhouse has embarked on an ambitious NPD programme, which, coupled with the expertise of their brewing team led by Master Brewer Toby Heasman, has resulted in new beers including Fropical Ferret, a fruity IPA; Twice Tangled, a double-hopped IPA; and Milk Maid, a milk stout with notes of chocolate, vanilla and coconut. A New England IPA, launched in autumn 2021, is the first beer in a new Small Batch Series from Hall & Woodhouse.
  • Badger Beers have won an impressive number of awards in UK and international beer competitions. In 2021 Golden Champion won a Silver medal in the World Beer Awards, while Fursty Ferret took Bronze in the same competition as well as in the Great Taste Awards. In the 20201 International Brewing Awards, Milk Made and cask ale Red Roaster took Gold medals, and a Silver went to Fursty Ferret.
  • Badger Beers are proud of their Dorset heritage. Support for the local community includes sponsorship of the Dorset Wildlife Trust, the county’s nature conservation charity.
  • Badger Beers was also a patron of the Royal British Legion’s Centenary in 2021 and is featured in its ‘Cooking with Heroes’ book.
  • For more information see

Press release issued on behalf of Badger Beers by ShielPorter Communications

For further information:

Ros Shiel: / 07841 694137

John Porter: / 07734 054389