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13th April 2020


A warm welcome to the following new members who have joined the Guild since February. We now number over 270 writers, bloggers, broadcasters, photographers, publishers, PRs, marketeers, trainers, tour guides and others in the world of beer and pubs.  If you know anyone who you think would be interested in joining the Guild, please direct them to Membership Secretary Annabel Smith ( or to our online application form.

Joining as Full members are:

Cedric Dautinger: freelance beer writer, managing the only French-speaking beer news website of Belgium and promoting craft beers through a radio show for BXFM and various events.

Judi-mae Alderton: Owner of marketing consultancy business Mae Day Marketing, Judi-mae is ex-head of marketing for Woodforde’s and Lacons Breweries and currently acts as marketing consultant for craft breweries and hop farms amongst other clients. With over 15 years working in marketing, Judi-mae has a deep understanding of digital technology, consumer psychology and brand execution and is passionate about helping businesses grow in a way that suits their company ethos. Services include website build & optimisation, brand strategy, social media & PR, PPC, SEO, design work, e-mail and sales process optimisation.

Joining as an Associate member:

Sarah Sinclair: Specialises in marketing for independent beer businesses, from breweries to bottleshops and micropubs. Her marketing expertise focuses on social media, e-marketing and brand development. She has a BA (Hons) in Journalism & Politics from Kingston University. Sarah is currently working with Duration Brewing and Solvay Society. You can see her portfolio here at