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22nd October 2018

New Nicholson’s Pale Ale pump clip to celebrate renewed contract with St Austell Brewery

L-R shows: Bob Chard, St Austell Brewery and Derek Meechan, licensee at The Rose Street Brewery in Edinburgh (a Nicholson’s pub)

This week, a new pump clip for Nicholson’s Pale Ale is being unveiled. The badge coincides with a new two-year deal for St Austell Brewery, brewers of the classic style English pale ale.

The independent Cornish family brewery has brewed the flagship beer since it was first launched more than six years ago. Avid Nicholson’s Pale Ale drinkers will notice the colour of the badge has been changed to white in a move to reinvigorate the celebrated ale.

The 4% ABV beer, which is brewed exclusively by Cornwall-based St Austell Brewery, is made with Cornish water and a hand-picked selection of the finest barley and hops including Fuggles, Goldings and Galaxy. The beer has been a permanent fixture in all Nicholson’s pubs since it was first launched in 2012.

Will Prideaux, Operations Director, Nicholson’s Pubs said: “At the heart of our ethos is serving the very best British ales at a consistently high quality – our Pale Ale is no exception. Drawing on over 160 years of experience, we chose St Austell Brewery to create Nicholson’s Pale Ale for us. The brand has become a staple of every Nicholson’s pub across the country.”

Will continues: “The beer market has changed considerably since we first launched Nicholson’s Pale Ale. Bar standout has never been more important, and we hope the new-look badge will create even more recognition and interest for our much-loved ale. We’re all delighted with the outcome and look forward to seeing the revamped clips in our pubs.”

Roger Ryman, St Austell Brewery’s Brewing Director, said: “Great cask beer, like Nicholson’s Pale Ale is unsurpassable and an integral part of British pub culture. Nicholson’s Pale Ale is a quality classic English style ale which is timeless. We’re delighted to continue brewing it and look forward to continue seeing the beer being served in all of Nicholson’s pubs.”

ENDS

Photography L-R shows: Bob Chard, St Austell Brewery and Derek Meechan, licensee at The Rose Street Brewery in Edinburgh (a Nicholson’s pub)

For further information, please contact:

Megan Hocking

Press Officer

St Austell Brewery

01726 627 199

megan.hocking@staustellbrewery.co.uk