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11th January 2021

New Online Training Course – How to Build a Great Marketing Campaign – Tues, Jan 26th @ 6:30pm

The Guild is pleased to offer a new online training course for our members. To book on, visit our e-store.

How to Build a Great Marketing Campaign

Tuesday, January 26th

6:30 pm – 8:00 pm

Venue: Online via Zoom

Cost: £15.95 pp


Presented by Rachel Auty, Marketing Consultant and Director at Raucous Agency Limited.

This session will outline the key components of a marketing campaign planning process. The framework shared can be adopted to apply to a wide range of scenarios, whether it’s a new beer or book launch, promotion of ticket sales for an event, a push on online sales, a crowdfunding campaign, or just a drive to get more people to visit your bar or shop (advance prep for post-Covid restrictions!).

The session will be geared around freelancers and small businesses in the beer industry.

Participants will learn:

  • How to prepare a robust marketing campaign
  • What key elements to include
  • Simple tools and systems to use
  • How to track and measure success
  • How to develop your own version framework you can reuse and apply across a number of scenarios

The session will include top tips from the expert host and participants will be sent a copy of the session slides for reference.

Participants will be invited to submit questions in advance and as part of the session there will be a discussion and Q&A at the end.