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23rd June 2020


Delivering the UK’s favourite beer brands directly to door, new Premium Online Bottle Shop opens for business today

  • Consumers demonstrate preference for high quality, premium brands for perfect ‘at home’ pint[1]
  • Demand for online shopping peaks with growth of 23.7% in Premium Lager category[2]
  • Bigger baskets and new shoppers continue to drive retailer growth with 40% more households purchasing groceries online and 90% adding beer[3] to online trolley
  • New Premium Beer Delivery Service ensures customers can get their favourite beers and ciders delivered fast, without waiting on time slots

Offering a refined  selection of Premium Lager, Cider and Super Premium beer brands, Asahi UK today launches ‘Beer Pronto’ – a new online and next day delivery service for beer and cider lovers nationwide[4]. With brands ranging from Peroni Nastro Azzurro to Fuller’s London Pride, the new website aims to service consumers looking for that essential pack of beer or case of their favourite brand at the click of a button, without the waiting time of a delivery slot or if they’ve run out of time to visit their local shop.

Direct to your door with free next working day delivery on orders placed before 12 noon4, the premium online bottle shop will be supported by a dedicated Facebook page and Instagram account where users can keep up to date with offers and promotions from In celebration of the launch, Beer Pronto will offer all visitors and members 10% off their first order in the first 3 months through an exclusive discount code [LAUNCH10].

Sam Rhodes, Marketing Director, ASAHI UK says: “With hard to come by home delivery slots and surge in popularity of online shopping – we wanted to ensure fans of our most popular brands weren’t kept waiting and could still enjoy their favourite premium lager and cider, at home, delivered with speed. By offering next working day delivery, we believe will be popular with shoppers, and we invite them to experience the service with our special 10% introductory discount offer.” 

—– ENDS —-


About Beer Pronto

You shouldn’t have to wait when you know what you want. Get your beers with next working day delivery when you order before 12 noon. We are Beer Pronto. Delivering great beers, straight to your door. Simple.

Terms & Conditions include:

–          Next working day delivery for orders placed before 12 noon and free delivery on all orders over £50.00.

About Asahi UK

Asahi UK is a subsidiary of Asahi International Ltd and is responsible for sales, marketing and customer operations across the UK and Ireland. Asahi UK aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Asahi Super Dry, Peroni Nastro Azzurro, Meantime, Fuller’s London Pride and Cornish Orchards. The Woking based business is focused on developing quality, super premium brands and delivering commercial value in the marketplace, through a strong belief in collaboration, customer excellence and people development. For further information, visit

For media enquiries please contact:

Shoma Amin                                       T: 07788 345 806             E:


[1] Kantar, figures =average shape of all categories worth more than £5m in 4 w/e 17-May

[2] Premium+ Lager value sales Online growth of +23.7% yoy in latest 12 weeks (Kantar World Panel 12 weeks w.e. 22.03.20)

[3] 40% more households bought online vs 2019 and +87.7% more bought beer w/e period to 18th April (Nielsen Beverages May 2020)

[4] Next working day delivery on orders placed before 12 noon and free delivery on all orders over £50.00.