Dea Latis will launch The Gender Pint Gap: Revisited on Thursday 23rd May, in partnership with The Drinks Business.
Back in 2018 Dea Latis published the groundbreaking Gender Pint Gap report, which explored why the UK had the lowest percentage of female beer drinkers in the world.
Six years on, have GB women’s attitudes about beer changed?
Supported by a grant from the Brewing Research and Education Fund, The Gender Pint Gap: Revisited report explores the results from a newly commissioned YouGov survey. The report reveals unique insights into the findings, underpinned by meticulous research, commentary, and case studies. It examines the challenges for women about beer and offers a range of opportunities and recommendations.
On 23rd May, the Dea Latis team will present the findings of the latest research into GB women’s attitudes, opinions, and behaviours towards beer at a central London launch event, and the full report will be published on the Dea Latis website at 6pm.
See https://dealatisuk.wordpress.
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Press enquiries: annabel@beerbelle.co.uk or rachel@cameronrae.com
About Dea Latis:
Dea Latis is an organisation founded to work on behalf of women in the beer and brewing industry to represent them as a minority group but also on behalf of women drinkers: to challenge their ideas about beer and present it to them in a way that might encourage them to buy, taste or recommend it.
Between 2017 and 2019 Dea Latis conducted two pieces of widely circulated research into GB female attitudes and behaviours towards beer:
The Gender Pint Gap – https://dealatisuk.files.
The Beer Agender – https://dealatisuk.files.
Both reports sought to investigate the reasons why Britain has one of the lowest percentages of female beer drinkers in the world. Both sets of research were supported and funded by the Worshipful Company of Brewers, through a grant awarded annually by the Brewer’s Research and Education Fund.
Despite the resurgence in interest around beer driven by the boom in craft and micro-breweries, in a country that regards beer as its national drink women are underrepresented as beer-drinking consumers, employees and decision makers.
YouGov statistics from the 2018 survey revealed:
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Only 17% of women consumed beer regularly compared to 53% of men.
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Male orientated advertising presented a huge barrier to women considering beer as a drink of choice (48% of women aged 18 to 24 cited this as a reason for not drinking beer).
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The perceived calorific content of beer was another barrier with 20% of women citing this as a barrier to choosing beer as a drink of choice.
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17% of women felt that ‘being judged by others’ was a barrier to them drinking beer
Press enquiries: annabel@beerbelle.co.uk or rachel@cameronrae.com
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