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NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

Black Sheep Brewery has added a new pilsner to its range of brands on offer for trade customers – celebrating the move with a special German-themed party for customers.

The Brewery, along with Grapevine wholesale are the main distributors in the North of England for Meister Pils, a premium pilsner from Dinkelacker Schwaben Bräu, in Stuttgart.
Brewed from an old recipe, Meister Pils is sparkling, smooth pilsner with a hoppy flavour and an ABV of 4.9%.
Guests from the trade enjoyed a taste of Meister Pils in the visitor centre at Black Sheep, which was decked out in German flags, while german inspired canapés were served and music from the beer’s country of origin helped them to get into the spirit.
Jo Theakston, Sales and Marketing Director at the Black Sheep Brewery, said: “Meister Pils is a great new addition to the Black Sheep Brewery’s range for trade clients. We endeavour to give our customers a fantastic range of products, including both our own beers and a high quality selection of complementary drinks allowing them to stock their bar from one place.”

 

ENDS

 

CONTACT: Paul White on 01325 363436

 

Picture caption (left to right): Alan Lawrence (International Drinks Agency), Jo Theakston (Black Sheep Brewery) and Christian Liess (Dinkelacker Schwaben Brau)

 

A HIGH RESOLUTION PHOTOGRAPH TO ACCOMPANY THIS NEWS RELEASE CAN BE DOWNLOADED FROM:http://www.recognitionpr.co.uk/clients/id/13118

 

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot’s Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

Paul White MPRCA
Partner
T – 01325 363436
F – 01325 353471
Lingfield House
McMullen Road
Darlington
DL1 1RW
LLP Number OC302724
Recognition Services Ltd
Company registration number: 5900327
VAT no: 890 6526 96