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Next Guild Online Seminars: ‘Trade press editing’ & ‘Building a personal brand’

The Guild is pleased to offer a broad range of events and trainings for our members. While our regular training courses and events have been suspended until further notice, we plan to run some briefer online seminars in the coming weeks.

 

Online Seminar | Trade press editing with Kate Oppenheim

Wednesday, 17th June from 8-9pm BST

Online via Zoom

Kate Oppenheim is an experienced B2B journalist, having held the editorships of leading weeklies, monthlies, quarterlies and even a daily, as the channel editor of Sky’s The Pub Channel television in the early 2000s. In recent times she has helped launch a weekly digital newsletter and in 2019 her company, KO-Media, relaunched the BII’s quarterly membership magazine, BII News. Kate was the first female editor of the once leading trade paper, The Publican, and will be sharing her thoughts on what it takes to be a successful editor.

To RSVP, email secretary@beerguild.co.uk and you will be provided with the Zoom link. Please note we will be limiting the seminar to 25 members.

 

Online Seminar | Building a personal brand with Nick Law

Wednesday, 24th June from 8-9pm BST

Online via Zoom

Why is having a good personal brand and strong marketing message pivotal to your beer writing, broadcasting or consultancy business? Surely if you’re good at your craft, have plenty of knowledge to back it up, and a platform from which to share it, the readers, subscribers and work will come flooding in all by itself…?!

We all know this isn’t so.  But why do so many in business concentrate on the visual aspects when it comes to building a successful brand, when it really is only the tip of the iceberg?

Nick Law, Creative Director from Hop Forward, will share his experiences from working with breweries, beer businesses, and running an industry-led podcast on the value of creating a personal brand and how to market yourself and your work while maintaining integrity to your vision and values.

To RSVP, email secretary@beerguild.co.uk and you will be provided with the Zoom link. Please note we will be limiting the seminar to 25 members.

 

Future seminars:

Are you an experienced member willing to volunteer an hour of your time to share your insight on blogging, editing, writing press releases, podcasting, photography, beer judging or tasting or any other relevant skillset to our members?

Please contact Guild Chair Pete (petebrownsemail@googlemail.com) or Guild Secretary Natalya (secretary@beerguild.co.uk) with your interest and we’ll schedule you in.

In normal circumstances, the Guild pays standard going rate to tutors and presenters and we’d never ask Guild members to work for free, but in this instance, we are asking for members to volunteer their time, if able, to share their skills with other members.

Any questions, please contact secretary@beerguild.co.uk.

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