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25th May 2017


This May, Nicholson’s pubs across the UK has joined forces with the Royal National Lifeboat Institution (RNLI) to support the charity’s ‘Respect the Water’ campaign, which aims to help prevent drowning around the UK.


Nicholson’s currently operates 78 pubs across the UK, with 20 located near water sources including the River Thames. Every year, 190 people die in rivers and coastlines in the UK and Ireland, many of whom have slipped or tripped into the water. The ‘Respect the Water’ campaign will educate both team members and guests in Nicholson’s pubs during a six-week partnership, covering everything from ‘floating’ and fighting the body’s natural instincts to swim, to respecting your alcohol limits and knowing what to do in an emergency.


In addition, the RNLI will be providing potentially life-saving “throw bags” to Nicholson’s pubs at key locations along the River Thames, with dedicated training to floor and bar team members.  Nicholson’s will also be running a limited-edition fish menu (with 50p per dish donated to the RNLI) as well as a series of fundraising events throughout the campaign.


A launch-night celebration will take place at Nicholson’s flagship The Horniman at Hays pub in London Bridge on the 31st May. Senior team members and crew from the RNLI will be on hand to discuss the campaign with guests alongside live line-throwing demos and tastings from the limited-edition menu.


Annette Middleton, Marketing Manager at Nicholson’s, comments: “We are delighted to be getting behind the RNLI’s ‘Respect the Water’ campaign.  The safety of our guests is at the forefront of our operations and this is a fantastic opportunity to raise awareness of the lifesaving messages that the RNLI are conveying. We are fully engaging our team members in training and will be encouraging them to relay key messages to our guests, as well as supporting with our menu specials and fundraising events throughout the six-week period.


Ross MacLeod, Community Safety Manager of the RNLI, comments: “Through our ‘Respect the Water’ campaign we are changing people’s behaviours and encouraging them to take steps to safeguard themselves and others near the water. It goes without saying our lifeboats will always launch to save someone in distress but we want to make sure people are equipped with the right knowledge and skills to help prevent themselves and others from getting into danger in the first place, and to know how to survive should they end up in cold water unexpectedly. We are thrilled to have support from Nicholson’s – a cornerstone of London’s pub sector.”


Issued on behalf of Nicholson’s: May 2017


For more information about Nicholson’s and the campaign, please contact Melanie Rawlings or Annette Neto at Roche Communications on 020 7436 1111 or  /


For RNLI press enquiries please contact:





Notes to editors:

–       Nicholson’s will also be donating 10p to the RNLI for every Plymouth Gin and tonic sold over the campaign

–       The campaign will run from 30th May until 9th July







Melanie Rawlings


5th Floor (North) Tennyson House, 159-165 Great Portland Street, London W1W 5PA

T:  020 7436 1111