Mixology legend Nick Strangeway has created a range of cocktails for Badger ales which are historically inspired but with a modern twist, using some of today’s most popular spirits such as gin, bourbon, tequila and absinthe.
Badger aims to create a resurgence in the beer cocktail that is more than just a side note to a beer list. The cocktails have been created to appeal to current beer drinkers and to open up the world of beer to people who are not already enjoying it.
Anna Corbett, Brand Marketing Manager at Badger, comments, “The beer cocktails that Nick and his team have created for Badger are outstanding. We approached Nick as we wanted to develop a series of beer cocktails using history as our inspiration but with a relevant and contemporary approach, whilst working with on-trend brands and ingredients. They have surpassed our expectations creating a series of cocktails through extensive experimentation and tasting sessions which will appeal to beer drinks and non-beer drinkers alike. The countryside is at the core of Badger and these recipes have retained our roots whilst showing that Badger is always able to create a richer experience for the consumer.”
Nick Strangeway of StrangeHill adds, “Since the 16th century there is a long, well-documented history of beer being used as the base in cocktails, documented by some of the most respected authors of their time. Using these historical recipes and influences and working with Badger ales we created a range of cocktails designed for the modern palate, complementing and enhancing the flavours found in the ales with fresh ingredients from the British countryside.”
For further information or product samples of any of the Badger ales please call Nickie Davies, Positive PR, tel: 01935 389497 or email: firstname.lastname@example.org, or contact Anna Corbett, Brand Manager, Hall & Woodhouse, tel: 01258 452141 or email: email@example.com www.badgerales.com
(060) August 2013
Hall & Woodhouse has been brewing Badger ales in the heart of the Dorset countryside since 1777. As one of the leading independent brewers in the UK, Hall & Woodhouse is well known for its range of award-winning ales brewed under the Badger brand and its network of public houses throughout the South of England. The Brewery, which is now managed by the fifth generation of the Woodhouse family, is justifiably proud of the quality of its ales which are brewed with Dorset spring water filtered through the Cretaceous chalk downs and drawn up 120 feet from the Brewery’s own wells.